10 September 2020
Artificial Intelligence is something that I am following very closely in my role and although some people are scared by the terminology as they see it as a human replacement, I am way more optimistic.
Personally, whilst I understand the concerns and reasons, I find it a massive opportunity on multiple levels.
For me it’s all about enhancing the product or service that an organisation provides to make it better. AI it represents a key enabler in the future in meeting the needs of our patients, consumers, shoppers and retailers.
AI is something that should be viewed as a way of enhancing understanding, which will help businesses and individuals make better choices based on facts and ultimately lead to better outcomes for all. By doing so we can become either more efficient, more effective or hopefully both.
We are already using AI in many areas, whether it from basic business process improvements and reducing the reliance on manually intensive processes, to more sophisticated consumer, shopper and patient driven solutions. In my area AI is helping us
As the world starts to recover from the turmoil and uncertainty of the last few months, many people are talking about the changes in people’s behaviour as result of COVID. The need to quality products and services that meet people needs will not change. I strongly believe that AI will play a bigger role in helping us provide better outcomes for out customers and patients.
Shopper Science Lab Director AMA at GSK
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