Dragonfly AI together with Webtrends Optimize discusses how to build a winning conversion rate optimization strategy (CRO).

This 40 minute panel discussion, provides practical insight on how to combine predictive analytics with cutting edge optimization technology to inspire creativity and supercharge your optimization process.

In this session, we will explore:

• Building a culture of experimentation to empower team decisions

• Asking good questions before you consider what to test

• Using data from predictive heatmaps to unlock the hidden potential of your designs

• Validating your new designs through experimentation


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