Dragonfly AI, the predictive visual analytics suite created to optimize the effectiveness of visual content across channels, today announced that Rick Roth has joined its Global Advisory Board to support the firm’s rapid geographic expansion.

In a world saturated with visual stimuli at every twist and turn, the demand for audience attention has never been more competitive. Dragonfly AI is the leading innovator within the predictive visual analytics sphere using artificial intelligence (AI), informed by cutting-edge neuroscience which accurately predicts what consumers see first in any content instance. With demand for Dragonfly AI growing at an exponential rate, Roth will help guide Dragonfly AI’s expansion plans as the company delivers invaluable predictive visual analytics to its customers.

Roth is a marketing expert with decades of experience leading global agencies and boutique brand communications firms. He spent nearly three decades with global network, Ogilvy & Mather, advancing to Worldwide Managing Director, President of Ogilvy Los Angeles, the Ogilvy Worldwide Board of Directors and Global CEO of Ogilvy Action.

Following Ogilvy, Rick founded Roth Partners, a full-service brand advisory created to offer marketers an alternative approach to holding company service models through custom engagement of cross-channel experts. Today, Roth serves on Boards of established businesses, start-ups, and private equity firms across CPG, B2B, e-commerce, marketing services and digital SAAS platforms with a particular focus on accelerating the growth of purpose-driven challenger businesses.

Rick Roth comments: “I am delighted to be appointed to Dragonfly’s Advisory Board and look forward to working with the team to support the company’s aggressive expansion plans.”

“Marketers face endless challenges today in how they develop and optimize the visual impact of their branded content and communications. The Dragonfly intelligence software suite has the extraordinary ability to eliminate creative guesswork, in real-time. I believe it will come to be seen as a gift to anyone creating visual communications for their business.”

David Mitchell, Dragonfly AI Co-Founder says: “We are committed to becoming the global market leader in our sector and Rick’s appointment to our Advisory Board is key. His expertise across Advertising and Brand Marketing will be invaluable as we accelerate our scaling plans and enter into new markets.”

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