Dragonfly AI, the market-leading predictive visual analytics platform, are thrilled to announce we will be exhibiting at this year’s MAD//Fest 2022 Festival in London.

MAD//Fest is one of the most anticipated events of the year, bringing marketers, start-ups, disruptors, tech types and media together for a 3-day extravaganza. Now in its third years+ a global pandemic, MAD//Fest has become the UK’s biggest destination marketing festival.

This means tons of inspiring content and thousands of cherry-picked industry influencers to meet and feast on new ideas, relationships, and partnerships.

Dragonfly AI will be attending the event for the first time in wake of one of the event’s themes #Attention led by The Attention Council’s CEO, Andy Brown.

The competition for consumer attention is more significant than ever, given the average consumer is bombarded with around 1,700 banner adverts online per month it perhaps comes as no surprise that they only really see half of them.

So, what exactly determines whether your content gets spotted and what sets these apart from their peers? Part of the answer lies in predictive visual analytics – A new generation of AI-powered tools has emerged, designed to predict creative performance before anything gets published, which have become hugely valuable in the wake of our post-pandemic digital behaviours.

Using the latest advances in neuroscience and AI our product suite helps global FMCG brands predict creative performance across all channels. Clients include GSK, Johnson & Johnson, Diageo, Reckitt, SC Johnson, and many more.

We will be showcasing our solution with live demos and free analysis during the event. So, if you have some content you want to analyse make sure you head down to our stand in the house of innovation

Interested in a free analysis of your content?

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