AI (Artificial Intelligence), has come a long way over the last couple of years and not least in how it’s helping brands succeed in today’s digital-first world. The role of predictive visual analytic AI is an exciting part of these developments and is becoming ever-more important in terms of predicting the performance of advertising, marketing, and insights.

AI helps to make smarter, faster decisions based on data and algorithmic interpretation, in the field of creative evaluation, predictive visual analytics is making waves as it uses data to provide brands with precise and instant insight into performance.  Dragonfly AI uses a biological algorithm based on the actual system one neural pathways used by the human brain and applies this data to any form of visual content to understand predicted performance and provide unbiased information around creative decisions.

We believe there are a couple of ways brands can leverage predictive visual analytics in 2022 to improve their creative performance. 

Optimising campaigns

In the case of campaigns, predictive visual analytics insights like Dragonfly AI can easily determines which type of imagery, and with it, the copy, will turn out to be most effective for your campaign goals and performance way before you ever launch a campaign. Having this insight enables teams to put their best foot forward way before they have tested in a live environment. Our clients are reporting significant improvements to content performance, sales revenue, reduction in time to market, and reduction in creative production costs.

Benchmarking

Then with accurate data-driven findings and predictive analyses, predictive visual analytics can help to provide a clear summary of your business’s performance against your set benchmarks to help you evaluate your performance. Moreover, it also helps supply recommendations on improving performance as a result of data trends.

There’s no denying the fact that AI is fast becoming an indispensable tool for marketers.  Predictive visual analytic solutions like Dragonfly AI can enable brands to predict performance and make better informed creative decisions. Thus, saving time, money, and resources.


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