Measure the effectiveness of online customer journeys, in real-time.
Simulate online customer journeys, identify friction points and optimise your digital touchpoints to maximise performance inline with your commercial and customer experience objectives.
Improve conversion by minimising friction in key customer journeys.
The human brain can only process up to 5 distinct visual features at at one time. The Browser Extension makes it easy to identify friction points in key customer journeys and ensure your high-value content is seen first.
Increase brand loyalty by creating online experiences your users love.
Negative experiences erode customer loyalty. Minimising distracting elements and ensuring contextual messaging is easy to identify helps users to find information and complete key tasks faster.
Share of Attention
Measure and optimise your products’ Share of Attention online.
Dragonfly AI makes it possible to measure, monitor and optimise the Share of Attention attributed to your products online whether that’s across own-brand or third-party sites.
“Dragonfly AI has already paid for itself within 3 months by helping us to reduce the length of our test cycles by up to 40%. In addition, the insights we’ve gained through using the tool have already helped us to generate positive outcomes for key KPIs including our visitor-to-search conversion which we know is a key purchase driver.”
CRO at Neilson Active Holidays
Instantly identify which elements are grabbing the most attention.
Measure and track the performance of key on-page elements.
Probability of Perception
Measure the likelihood of any on-page element being seen by your audience.
Share of Attention
Understand the Share of Attention (SoA) attributed to on-page elements.
Use Chrome’s device mode to see how performance varies across devices.
Track any combination of on-page elements using css selectors.
Simulate user journeys
Identify friction points in key user journeys by testing online experiences end to end.
Easily testing record sessions using free screen recording tools.