What is it to be human?

Does anyone remember Y2K? At midnight on the 31st of December 1999 our IT systems would revert to zero and life as we knew it would reboot; or the Icelandic eruption which left us stranded around the world, or the twin towers which changed the equilibrium of our existence…we are resilient – it is part of what it is to be human, but everything has ground to a halt; this one is different, or is it?

“On hearing ill rumour that Londoners may soon be urged into their lodgings by Her Majesty’s Men, I looked upon the street to see a gaggle of striplings making fair merry, and no doubt spreading the plague well about.”

Samuel Pepys, London 1664

Without a doubt a new normal will emerge and great solutions with it.

During the last recession we saw the emergence of new solutions launching Airbnb, Uber, Pinterest and WhatsApp. So we can expect a creative response from the change and uncertainty, particularly with so much more time to think and plan.

At Dragonfly AI we offer instant visual insight into what our consumers see first both online and in the real-word, which in turn helps organisations to maximise the impact and effectiveness of their content at a time when clear communication has never been more important.

Gov.uk Covid-19 page before and after Dragonfly AI

We want to do our bit to help towards supporting the collective whole and think we can make two simple offers which might help; and if they do we would love to hear from you…

1. Find out about how you can become a networker, as part of our innovation ecosystem, and work with Dragonfly to extend our reach to brands, agencies and businesses, particularly those who could do with our help right now

2. Let us run a free analysis report to help you instantly understand how to optimise the flow of your digital journeys and maximise the value of every interaction by ensuring your consumers are seeing what you want them to see first.

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