---
title: Optimizing packaging to drive visibility and sales
description: Optimizing packaging to drive visibility and sales
---

[Case Studies ](https://dragonflyai.co/resources/case-studies)

# [Optimizing packaging to drive visibility and sales](https://dragonflyai.co/resources/case-studies/optimizing-packaging-to-drive-visibility-and-sales)

 Written by [Claudia Day](https://dragonflyai.co/resources/case-studies/author/claudia-day) | Mar 23, 2026 12:19:19 PM

## Objective

As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category. 

[View full post](https://dragonflyai.co/resources/case-studies/optimizing-packaging-to-drive-visibility-and-sales)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Claudia Day"
  },
  "dateModified" : "2026-04-08T12:05:06.234Z",
  "datePublished" : "2026-03-23T12:19:19Z",
  "headline" : "Optimizing packaging to drive visibility and sales",
  "image" : {
    "@type" : "ImageObject",
    "height" : 523,
    "url" : "https://5087986.fs1.hubspotusercontent-na1.net/hubfs/5087986/dragonflyai-2024/images/blog-hero1.png",
    "width" : 610
  },
  "mainEntityOfPage" : "https://dragonflyai.co/resources/case-studies/optimizing-packaging-to-drive-visibility-and-sales",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Case Studies"
  }
}
```