MAD//Fest is bigger and better than ever

This incredible event is taking place between the 2nd and 4th of July, trust us, it’s going to be explosive! 

You can expect speakers from brands like L'Oréal, Heineken, Liquid Death, Unilever, Diageo, Cadbury and more. 

Plus, some big brand challenge chats such as: 

• LEGO talking about how we inspire more girls to play with more LEGO sets 
• Colgate-Palmolive asking how can we convince Gen-Z audiences on the superiority of their teeth whitening products vs Hi Smile through social acceleration? 

And don’t forget the Female Leaders Club where you will find an entire stream of content aimed at inspiring female leaders. 

Dragonfly AI are also gearing up for our biggest presence to date with 3 speaking slots, a bigger stand, and even better chat. 

Hear Steve King and Hannah Skardon, Digital Capabilities Director @ Reckitt, discussing digital disruption and how it can drive bigger impact across the digital shelf on the Hexagon stage at 3pm on the 2nd of July. 

At 11.50 on the AI and Emerging Trends stage, same date, hear Steve King talk to Mert Damlapinar about Transforming Digital Commerce: AI-Generated Content and Near Real-Time Updates for Dynamic Shopping Experience.

In addition, Steve will be joining an esteemed panel, including Sid Chaudhary, Global Director of Digital Commerce & Marketing at Mars, Charles Cadbury, CEO of Say it Now, and Danielle Sims, Client & Partnerships Director at Automated Creative, to discuss "How Brands Are Using Generative AI and Emerging Technology to Drive Engagement and Growth. atch this discussion at 12:10 on the AI & Emerging Tech stage.

From brand innovation to the best cocktails and fantastic sessions covering creative impact, ethical considerations for AI, disrupting in-house creativity and unlocking untapped efficiency for brands. You will find it all, and so much more at MAD//Fest 2024!