What’s our story?

At Dragonfly AI, we are redefining the way brands connect with their audiences.

Through the power of our patented, biologically inspired algorithm, we predict how creative assets will perform across any channel—helping businesses of all sizes make confident, data-backed decisions.

This is our bread and butter

For over a decade, we’ve been at the forefront of visual neuroscience, collaborating with world-leading researchers from Queen Mary University of London to build technology that mimics how the human brain processes visual stimuli. This pioneering approach has enabled us to deliver predictive accuracy verified by global benchmarks, making our platform a trusted tool for brands seeking to stand out in competitive markets.

2019

Dragonfly AI went to market!

In 2018, the mobile app was utilized by early customers such as GSK. With our Chief Scientist firmly in place from the start, the focus shifted to live testing for in-store shopping experience. Dragonfly AI was officially launched and then it really took on a life of its own...

2020

Hiring starts!

Downing Ventures (now Foresight Ventures) put money behind us and the Dragonfly AI team started to take shape.

This was also the year where the developer API was available to enable customers and partners to seamlessly integrate capabilities into their solutions.

Chrome Extension launched

The Chrome extension was launched. This innovative product allowed users to do real-time testing of any website with live attention heat mapping.

2021

A brand new shiny Studio!

The excitement around the launch of Studio 2.0 was immense! It offered a whole new studio experience where brands can test multiple variants side by side with a new range of predictive attention reports.

2022

We secure £3 million Series A!

Guinness Ventures is behind this funding round which enabled the Dragonfly AI team to continue to grow, with expansion across marketing, product, customer success and finance. We also appointed a new chairman of the board.

Dragonfly AI extended our offering by bringing video analysis into our solution with the video API and creative benchmarks for Amazon product imagery; bringing attention benchmarking to eCommerce teams to support winning attention in competitive search environments.

2023

Contexts is launched! 🎉

You can now predict attention for visual assets in ANY environment. This is out of the box in context testing to take creative campaigns to the next level!

2024

Studio 2.11 is released

The updated Studio 2.11 elevates the creative optimization experience to the next level with enhanced metrics and streamlined reporting functions, enabling faster and more confident decision-making.

2025

Launching Studio 3 & 🚀Copilot

Studio 3 and Copilot combine cutting-edge AI with actionable insights, empowering teams to effortlessly analyze, predict, and perfect their creative assets with precision and speed.