Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
At Dragonfly AI, we exist to help you unlock your creative edge. Through the power of our patented biologically inspired algorithm, we predict how creative assets will perform across any channel, for any audience – helping businesses of all sizes make confident, data-backed, creative decisions.
For over a decade, we’ve been at the forefront of visual neuroscience, collaborating with world-leading researchers from Queen Mary University of London to build technology that mimics how the human brain processes visual stimuli. This pioneering approach has enabled us to deliver predictive accuracy verified by global benchmarks and patent our technology in the US and EU, making Dragonfly AI the world’s smartest solution to maximize creative performance
In 2018, the mobile app was utilized by early customers such as GSK. With our Chief Scientist firmly in place from the start, the focus shifted to live testing for in-store shopping experience. Dragonfly AI was officially launched and then it really took on a life of its own...
Downing Ventures (now Foresight Ventures) put money behind us and the Dragonfly AI team started to take shape.
This was also the year where the developer API was available to enable customers and partners to seamlessly integrate capabilities into their solutions.
The Chrome extension was launched. This innovative product allowed users to do real-time testing of any website with live attention heat mapping.
The excitement around the launch of Studio 2.0 was immense! It offered a whole new studio experience where brands can test multiple variants side by side with a new range of predictive attention reports.
Guinness Ventures is behind this funding round which enabled the Dragonfly AI team to continue to grow, with expansion across marketing, product, customer success and finance. We also appointed a new chairman of the board.
Dragonfly AI extended our offering by bringing video analysis into our solution with the video API and creative benchmarks for Amazon product imagery; bringing attention benchmarking to eCommerce teams to support winning attention in competitive search environments.
You can now predict attention for visual assets in ANY environment. This is out of the box in context testing to take creative campaigns to the next level!
The updated Studio 2.11 elevates the creative optimization experience to the next level with enhanced metrics and streamlined reporting functions, enabling faster and more confident decision-making.
Studio 3 and Copilot combine cutting-edge AI with actionable insights, empowering teams to effortlessly analyze, predict, and perfect their creative assets with precision and speed.
At Dragonfly AI, our team is the driving force behind everything we do. Comprised of experts from diverse fields, we bring together creativity, innovation, and cutting-edge technology to help brands succeed in a competitive landscape.
To give everyone objective creative confidence
To power smarter creative decisions
The enterprise platform of choice for creative testing
Improve consumer attention at the digital shelf to increase conversion rates.
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
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