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New Feature: Contexts has landed

Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
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How to Ensure Brand Consistency

What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...

blogs

Creative Out-of-Home Advertising

Out-of-home (OOH) advertising has come a long way. Gone are the days when it was limited to simple...

What Is Visual Communication? A Complete Guide to Understanding Its Power and Impact

Visual communication is everywhere—from the signs that guide us to the images that tell stories on...

Persuasive Advertising in CPG Examples, Strategies, and Insights

Every brand is fighting for attention in the fast-paced world of Consumer-Packaged Goods (CPG). But...

Mastering Merchandising Principles for Retail Success

How can general merchandise stores stand out and keep attracting customers? With rising consumer...

Achieving Cohesiveness Across Brand Activation

Many retail brands look amazing on Instagram but fall flat in their actual stores. Their social...

Optimizing Ad Spend with AI for Higher ROI

Advertisers are turning to AI to squeeze more value from their ad budgets. AI tools now have the...

Case Studies

Performance Cpg

7% Growth in Global-Pharma Client Toothpaste

Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products

Consumer behaviour

40% Increase in Sales for Shopping and Retail Tech Agency Optopus

Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.

Consumer behaviour

Data Drives faster decision making - Beiersdorf Health Care

Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency

Unlock Creative Confidence on the go

We are excited to announce the launch of our updated Dragonfly Mobile app, now available for iOS....

Dragonfly Desktop has landed!

We are so excited to announce the launch of Dragonfly Desktop! This native desktop application for...

DMWF New York

Next week the team lands in New York for DMWF! Now, not only do we have an exceptional speaker in...

Beauty Trends & Innovations

On Wednesday the 25th of September in London, the 12th annual Beauty Trends & Innovations...

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