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New Feature: Contexts has landed
Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...
blogs
Using Creative Intelligence to Rocket Campaign Success
In the crowded world of digital marketing, cutting through the noise has never been more difficult....
Five Pricing Moves for CPG Brands During a Cost-of-Living Crisis
In today’s cost-of-living crisis, Consumer Packaged Goods (CPG) companies face mounting pressure...
Data-Driven Promotional Strategies: How Marketers Get Results
Marketers no longer need to guess what works in a world where every click, purchase, and...
25 Key Advertising Metrics All Digital Marketers Should Track
Did you know businesses spend over $600 billion annually on digital advertising? Yet, nearly 47% of...
Can I test everything? A look at Dragonfly AI's versatile capabilities
Testing creative assets used to mean expensive focus groups or waiting weeks for campaign results....
Why data-driven creative decisions outperform gut feel
Every brand wants their creative work to stand out and deliver results. Sure, creative teams have...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Unlock Creative Confidence on the go
We are excited to announce the launch of our updated Dragonfly Mobile app, now available for iOS....
Dragonfly Desktop has landed!
We are so excited to announce the launch of Dragonfly Desktop! This native desktop application for...
DMWF New York
Next week the team lands in New York for DMWF! Now, not only do we have an exceptional speaker in...
Beauty Trends & Innovations
On Wednesday the 25th of September in London, the 12th annual Beauty Trends & Innovations...