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New Feature: Contexts has landed
Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...
blogs
Using AI To Improve Customer Experience
Advancements in technology are offering companies opportunities to improve their customer...
The Role of Consumer Insights and Analytics in Modern Advertising
Remember when advertising was all about catchy jingles and prime-time TV slots? For better or worse...
Customer Loyalty vs Customer Retention What's the Difference
Nearly 65% of a company's business comes from repeat customers. Since over half of your revenue...
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates after implementing A/B...
Streamlining CPG and Retail Workflows with Robotic Process Automation
Robotic Process Automation (RPA) is making a big splash in the business world, particularly in the...
Designing for Conversions: Guide, Examples & Best Practice
Many websites are losing revenue. It’s not because they lack appeal, but because they’re not...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Quirks New York showcases crème de la crème of insights
Who doesn’t want a good excuse to visit the big apple? Quirks New York is taking place on the 17th...
MAD//Fest is bigger and better than ever
This incredible event is taking place between the 2nd and 4th of July, trust us, it’s going to be...
Dragonfly AI to Discuss Retail Transformation Through AI at DigitalX
Dragonfly AI's CEO, Steve King, is set to join the esteemed panel at the upcoming DigitalX event in...
Harnessing AI to Fuel Creative Confidence: Dragonfly AI Joins IIEX North America
In the ever-evolving landscape of consumer engagement, the battle for attention has become the...