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New Feature: Contexts has landed

Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
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How to Ensure Brand Consistency

What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...

blogs

What is Data-Driven Design? Definition, Guide & Examples

Gone are the days of designing based on gut feelings or what looks cool. Now, it's all about data –...

Why Attention Metrics Are the Future of Digital Advertising

The methods we use to figure out if a digital ad is doing its job have changed in recent years....

Is Eye Tracking the Key to Unlocking Hidden Consumer Behaviors in Real-Time?

For years, eye tracking technology has teased marketers with its potential to reveal candid...

How is Predictive AI Transforming Industries?

Industrial sectors across the world have seen a transformative impact with the rise of AI. Consider...

Steps to Overcome AI Adoption Challenges in Enterprises

Over 50% of companies with 5,000 or more employees have used AI, which has increased to 60% for...

The Evolution of Data Visualization: What’s New and What’s Next?

If you’re thinking: “data visualization, what the heck is that?” you aren’t the only one. But its...

Case Studies

Performance Cpg

7% Growth in Global-Pharma Client Toothpaste

Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products

Consumer behaviour

40% Increase in Sales for Shopping and Retail Tech Agency Optopus

Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.

Consumer behaviour

Data Drives faster decision making - Beiersdorf Health Care

Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency

Dragonfly AI to Discuss Retail Transformation Through AI at DigitalX

Dragonfly AI's CEO, Steve King, is set to join the esteemed panel at the upcoming DigitalX event in...

Harnessing AI to Fuel Creative Confidence: Dragonfly AI Joins IIEX North America

In the ever-evolving landscape of consumer engagement, the battle for attention has become the...

Unlocking Consumer Insights: Dragonfly Teams Up with Mars at Quirk’s Chicago!

We're thrilled to announce we will be taking the stage at Quirks 2024, exploring the key elements...

Securing Trust and Excellence: Dragonfly AI Proudly Announces SOC 2 Accreditation

We are excited to announce that Dragonfly AI has achieved SOC 2 Type II compliance under American...

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