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featured article
New Feature: Contexts has landed
Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...
blogs
A Guide for CPG Companies in a Post-Cookie Marketplace
Third-party cookies have been used as a way to effectively spy on users. They are places on the...
Improving Ecommerce Conversion Rates Through Data-Driven Insights
Your ecommerce conversion rate is quite literally the pulse of your entire online business. It...
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which means CPG brands have to...
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other...
What Is User-Centered Design? Guide, Benefits, & Examples
Data shows that user-centric designs increase engagement rates with users and result in more...
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to purchase as a neat...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Quirks New York showcases crème de la crème of insights
Who doesn’t want a good excuse to visit the big apple? Quirks New York is taking place on the 17th...
MAD//Fest is bigger and better than ever
This incredible event is taking place between the 2nd and 4th of July, trust us, it’s going to be...
Dragonfly AI to Discuss Retail Transformation Through AI at DigitalX
Dragonfly AI's CEO, Steve King, is set to join the esteemed panel at the upcoming DigitalX event in...
Harnessing AI to Fuel Creative Confidence: Dragonfly AI Joins IIEX North America
In the ever-evolving landscape of consumer engagement, the battle for attention has become the...