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Dragonfly AI and Mintel partner to help brands move from product insight to packaging that wins
Dragonfly AI and Mintel have announced a new partnership, bringing predictive attention intelligence directly into Mintel’s Global New Products Database (GNPD). Every product now includes a packaging performance score, showing what gets seen, what...
Mastering the GenAI ecosystem
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
blogs
What is emotion detection in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
What is pack testing in FMCG?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
What are ad attention metrics in marketing?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
What is heatmap analysis for ads?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
What is creative effectiveness in advertising?
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
The future of packaging isn’t just what’s launched – it’s what gets seen
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
Case Studies
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive...
news
Introducing scene testing: a new way to measure attention in real-world environments
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
