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Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 30%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory,...
Introducing scene testing: a new way to measure attention in real-world environments
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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Introducing scene testing: a new way to measure attention in real-world environments
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
Mastering the GenAI ecosystem
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
Case Studies
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive...
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Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 30%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory,...
Dragonfly AI secures £5m new investment from 24Haymarket, Guinness Ventures and Foresight
Dragonfly AI, which specializes in neuroscience-led predictive AI for global brands, secures...
Dragonfly AI Partners With CreativeX On Launch Of Datalink
Introducing Dragonfly AI x CreativeX: A New Era of Connected Creative Intelligence Creative teams...
Dragonfly AI and Birds Eye Win Technology Innovation Award
Dragonfly AI, in partnership with UK's leading frozen brand Birds Eye, has been honored with the...