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Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 30%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory,...
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
blogs
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever....
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 30%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory,...
Dragonfly AI secures £5m new investment from 24Haymarket, Guinness Ventures and Foresight
Dragonfly AI, which specializes in neuroscience-led predictive AI for global brands, secures...
Dragonfly AI Partners With CreativeX On Launch Of Datalink
Introducing Dragonfly AI x CreativeX: A New Era of Connected Creative Intelligence Creative teams...
Dragonfly AI and Birds Eye Win Technology Innovation Award
Dragonfly AI, in partnership with UK's leading frozen brand Birds Eye, has been honored with the...