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New Feature: Contexts has landed
Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...
blogs
Optimizing Ad Spend with AI for Higher ROI
Advertisers are turning to AI to squeeze more value from their ad budgets. AI tools now have the...
Predictive Analytics for Creative Effectiveness in CPG Advertising
How can CPG brands cut through the noise and grab attention in today’s crowded ad space? Increasing...
The Role of AI in Crafting Winning A+ Content and Hero Images
Capturing shoppers' attention online is harder than ever. That's where A+ content and hero images...
Using AI-Powered Heatmaps to Optimize Website Design
AI-powered heatmaps are changing how we design websites. They provide more data to show you where...
Best Practices for Conversion Optimization in CPG Using Predictive Analytics
With endless choices and fragmented customer journeys, turning consumer interest into sales has...
How AI Boosts Conversion Rates with Predictive Attention Insights
Turning visitors into customers is the key to growth and success in e-commerce. Every click,...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Unlock Creative Confidence on the go
We are excited to announce the launch of our updated Dragonfly Mobile app, now available for iOS....
Dragonfly Desktop has landed!
We are so excited to announce the launch of Dragonfly Desktop! This native desktop application for...
DMWF New York
Next week the team lands in New York for DMWF! Now, not only do we have an exceptional speaker in...
Beauty Trends & Innovations
On Wednesday the 25th of September in London, the 12th annual Beauty Trends & Innovations...