Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists.
featured article
New Feature: Contexts has landed
Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...
blogs
Creative Out-of-Home Advertising
Out-of-home (OOH) advertising has come a long way. Gone are the days when it was limited to simple...
What Is Visual Communication? A Complete Guide to Understanding Its Power and Impact
Visual communication is everywhere—from the signs that guide us to the images that tell stories on...
Persuasive Advertising in CPG Examples, Strategies, and Insights
Every brand is fighting for attention in the fast-paced world of Consumer-Packaged Goods (CPG). But...
Mastering Merchandising Principles for Retail Success
How can general merchandise stores stand out and keep attracting customers? With rising consumer...
Achieving Cohesiveness Across Brand Activation
Many retail brands look amazing on Instagram but fall flat in their actual stores. Their social...
Optimizing Ad Spend with AI for Higher ROI
Advertisers are turning to AI to squeeze more value from their ad budgets. AI tools now have the...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Unlock Creative Confidence on the go
We are excited to announce the launch of our updated Dragonfly Mobile app, now available for iOS....
Dragonfly Desktop has landed!
We are so excited to announce the launch of Dragonfly Desktop! This native desktop application for...
DMWF New York
Next week the team lands in New York for DMWF! Now, not only do we have an exceptional speaker in...
Beauty Trends & Innovations
On Wednesday the 25th of September in London, the 12th annual Beauty Trends & Innovations...