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featured article
New Feature: Contexts has landed
Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...
blogs
What Is Human-Centered Design?
Human-centered design is a creative approach to problem-solving that prioritizes the user's...
The Importance of Visual Merchandising in Retail
Walk into any successful retail store, and you'll notice something beyond the products on the...
Using AI To Optimize Your Retail Store Layout
Have you ever walked into a store and felt instantly disoriented, unsure of where to find what you...
The Ultimate Guide to Retail Store Analytics
If you want to make sure your retail store is performing at its best, understanding and using...
Using AI To Improve Customer Experience
Advancements in technology are offering companies opportunities to improve their customer...
The Role of Consumer Insights and Analytics in Modern Advertising
Remember when advertising was all about catchy jingles and prime-time TV slots? For better or worse...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Dragonfly Desktop has landed!
We are so excited to announce the launch of Dragonfly Desktop! This native desktop application for...
DMWF New York
Next week the team lands in New York for DMWF! Now, not only do we have an exceptional speaker in...
Beauty Trends & Innovations
On Wednesday the 25th of September in London, the 12th annual Beauty Trends & Innovations...
Quirks New York showcases crème de la crème of insights
Who doesn’t want a good excuse to visit the big apple? Quirks New York is taking place on the 17th...