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The Ultimate Guide to Ad Testing
Advertising isn’t cheap, and the real cost of a bad ad goes far beyond just money. Every day,...
Unlock the key to
consumer behavior
Accelerate your consumer insight
to maximize ROI
Discover how Dragonfly AI can step-change your understanding of consumer behavior and maximize your ROI. Unlike models trained purely on historical data, Dragonfly AI’s predictive insights are a result of over a decade of visual neuroscience research.
Our platform is based on human biology, eliminating speculation by providing real-time insights into how people instinctively respond to your visuals. This means you can create content that resonates on a human level, across every brand, audience and market.
Why insights leaders
choose Dragonfly AI
Dragonfly AI can help you unlock the power of your digital shelf with speed and ease across the online shopper journey. From hero images and digital shelf layouts to online retail media, point of sale and other digital shopper experiences, Dragonfly AI improves your competitive performance and increases ROI.
Real-time insights, personalized recommendations
Dragonfly AI’s co-pilot tool enables you to see precisely how each aspect of a creative asset contributes to its performance, with clear diagnostic metrics and improvement tips. See exactly what needs refining - from colour to composition - so every asset reaches its full ROI potential.
Any content. Any channel. Any time
From advertising and marketing content to packaging design, in-store and online POS, digital hero images, retail media, shelf layout analysis or in-store pack standout, Dragonfly AI can help you refine your creative to deliver maximum impact and ROI. Plus you have maximum flexibility using Dragonfly AI’s browser extension and mobile app to assess digital assets and in-store POS in context.
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Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.
Benchmark
for success
You can benchmark your creative against a category, market, industry, and best-in-class standards using Dragonfly AI. With real-time in-flight performance data powered by Dragonfly Connect, you gain actionable insights to ensure your creative consistently delivers the best possible ROI.
Attention, emotion and memorability
Whilst capturing attention is crucial to success, Dragonfly AI also analyzes and benchmarks all of the other factors crucial to delivering effective creative, such as emotion and memorability, to enable you to consistently launch powerful content.
Save time, cost
and effort
Simplify your workflows and speed up creative testing, so your team can quickly and cost-effectively test, refine, and launch high-performing content. With Dragonfly AI, delivering effective, results-driven creative becomes faster and easier.
Scale creative across markets and regions
Because Dragonfly AI’s algorithm is biologically inspired, it enables you to evaluate creative assets across any market, audience or region simultaneously. Empowering you to accelerate the launch of optimized content based on proven science.
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Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How Dragonfly is driving ROI for shopper marketers
Example ROI
+
30
%
growth in eCom conversions
+
60
%
increase incremental sales from in store promos
+
40
%
increase in bookings through a website
+
263
%
greater ROI
in email campaigns
+
13
%
increase in social campaign clicks
+
43
%
increase d2C website conversion
Supercharge your consumer
insights every touchpoint
Marketing and brand communications
- Fine-tune campaign assets across every ad, social and digital channel as well as public relations or below-the-line assets, to maximize engagement and ROI
- Get unbiased, scalable insights across all regions and demographics, without cultural bias
- Assess static or in-motion images
- Test 50 creative variations simultaneously for rapid decision-making
Packaging design
- See precisely how each element of a pack design contributes to its performance, with clear diagnostic metrics and improvement tips
- Dragonfly AI highlights where to refine your design so it maximizes sales at launch
Strengthen brand positioning and distinctive assets
- Benchmark brand visual assets against competitors
- Test creative concepts prior to launch to optimize clarity, memorability and engagement
- Gain unbiased, globally applicable insights to help you ensure a cohesive, scalable and impactful brand identity
Ecommerce and digital teams
- Improve product pages and hero images to increase conversions
- Use the Dragonfly AI browser extension to evaluate digital assets against competitors and get instant insights in real time
Shopper marketing and retail media
- Evaluate and optimize online and offline POS and retail marketing content to maximize ROI
- Gain insights into the best placement for in-store displays and POS materials with Dragonfly AI’s data-driven approach
Category management
- Design shelf layouts and assess packaging in context so you can measure against competitors to maximize in-store sales
- Access instant in-store evaluations via the Dragonfly AI Mobile App for real-world insights
Simplify your testing and optimizing workflows
- Dragonfly AI makes it easy to align cross-functional and cross-regional teams with a single, data-backed framework
- Accelerate market testing and creative development while maximizing performance of every piece of content
Instant portfolio-level insight
- Instantly assess where opportunities exist to improve your creative assets across your entire portfolio, focusing on those that will deliver the biggest return
- Dragonfly AI’s ability to analyze 50 images at a time makes portfolio-level insight fast and accessible
Website and landing page design
- With Dragonfly AI’s browser extension, you can get instant, personalized insights on how to optimize your brand’s own website as well as tailored landing pages so you can maximize conversion
Creative teams and designers
- Test and refine both static and motion-based content before launch
- Get recommendations tailored to each creative asset
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
As easy as 1, 2, 3
1
Upload Your Creative
Assets
From packaging designs to digital ads.
2
Receive Real-Time Analysis
+ Recommendations
Our AI provides instant insights
into what captures attention.
3
Optimize and Launch
with Confidence
Deploy creative content that is scientifically optimized to deliver results.
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