The Creative Confidence Platform

Maximize omnichannel creative performance

Unlock real-time insight, powered by a patented biological algorithm

Launch Powerful Creative

Dragonfly AI creative testing empowers you with real-time insights and scientifically-proven AI-driven recommendations to show you what works and how to improve, so you can launch effective creative that delivers results.

Trusted by the world's
largest brands

The enterprise platform of choice for creative testing

  • Coca-Cola logo
  • Reckitt logo
  • PepsiCo logo
  • Bacardi logo
  • Unilever logo
  • Johnson & Johnson logo
  • Amazon UK logo
  • Nestle logo
  • Mars logo
  • The Clorox Company logo
  • Barilla logo
  • Colgate logo
  • William Grant & Sons logo
  • Brown Forman logo
  • L'Oreal logo
  • Sanofi logo
  • Diageo Logo
  • Danone logo
  • Tyson logo
  • Pernod Ricard logo
  • SC Johnson logo
  • KraftHeinz logo
  • CVS Health logo
  • Kenvue logo
  • SUNTORY logo
  • Keellanova logo
  • Haleon logo

Any content. Any channel. Any time.

Whether static or video. On-shelf or online. Advertising or social media. Packaging or eCom hero images. Dragonfly’s patented biological algorithm predicts how your creative will perform in any context, so you can deliver high impact content. Always.

Screenshot of an Amazon e-commerce product search page for 'juice,' featuring various orange juice options. The product 'Sunshine Splash: Premium Orange Juice' is highlighted with a predictive focus box and an accompanying attention score of 82%. Screenshot of an Amazon e-commerce product search page for 'juice,' featuring various orange juice options. The product 'Sunshine Splash: Premium Orange Juice' is highlighted with a predictive focus box and an accompanying AI-generated attention score of 82%.
A hand holding a smartphone displaying a social media post by an online shop promoting 'Juice Time.' The post features a banner with images of fresh oranges and a bottle of 'J. Orange Juice' alongside the tagline 'End the day the right way.' An AI-driven digestibility score of 76% is overlaid. component-hover
Photograph of an indoor marketplace featuring an illuminated outdoor advertisement for 'J. Orange Juice' with the tagline 'Fresh & Healthy Every Day!' The advertisement is framed with a bright yellow background, showcasing a bottle of orange juice with a score of 73% for the product. An overlay displays an AI clarity score of 89%. maximise-3-hover
A grocery store shelf displaying various orange juice bottles, with a focus on 'J. Orange Juice' in a black bottle highlighted in the center. The highlighted product is located at the top left shelf and is marked with a visibility score of 67%. Surrounding bottles include similar juice products in different packaging styles. maximise-4-hover
Screenshot of an Amazon e-commerce product search page for 'juice,' featuring various orange juice options. The product 'Sunshine Splash: Premium Orange Juice' is highlighted with a predictive focus box and an accompanying attention score of 82%.
Screenshot of an Amazon e-commerce product search page for 'juice,' featuring various orange juice options. The product 'Sunshine Splash: Premium Orange Juice' is highlighted with a predictive focus box and an accompanying AI-generated attention score of 82%.
A hand holding a smartphone displaying a social media post by an online shop promoting 'Juice Time.' The post features a banner with images of fresh oranges and a bottle of 'J. Orange Juice' alongside the tagline 'End the day the right way.' An AI-driven digestibility score of 76% is overlaid.
component-hover
Photograph of an indoor marketplace featuring an illuminated outdoor advertisement for 'J. Orange Juice' with the tagline 'Fresh & Healthy Every Day!' The advertisement is framed with a bright yellow background, showcasing a bottle of orange juice with a score of 73% for the product. An overlay displays an AI clarity score of 89%.
maximise-3-hover
A grocery store shelf displaying various orange juice bottles, with a focus on 'J. Orange Juice' in a black bottle highlighted in the center. The highlighted product is located at the top left shelf and is marked with a visibility score of 67%. Surrounding bottles include similar juice products in different packaging styles.
maximise-4-hover

Scientifically proven

Backed by over a decade of research and a patented biological algorithm, developed in partnership with Queen Mary University of  London, Dragonfly AI creative testing delivers consistently accurate visual analysis, proven in real-world applications. As a scientifically-driven organization, our research is continuous, inspired by human biology and visual neuroscience.

Illustration of a human brain with interconnected neural pathways in pink, accompanied by an AI-generated saliency score of 89%. Icons on the left represent vision, neurons, and images, while the bottom right corner features the European Patent Office logo in red and white, labeled in English, German, and French.

Universal, accurate and fast

By mimicking how the human brain responds to visuals, Dragonfly AI’s patented algorithm predicts how your creative will perform, benchmarked against industry - leading creative performance, enabling data-driven decisions to save you time, resources, and guesswork.

Comparison graphic showing a competitor's soap product on the left and two packaging options for 'Your Product' on the right. Package A, with a beige design, has a 55% score, decreasing by 14 points. Package B, with a green and purple design, has a 74% score, increasing by 5 points, and is marked as the winning option. A trophy icon emphasizes Package B’s success, with a note indicating a +72% increase in sales conversations.

The Creative Confidence Framework

Effective creative isn’t just about capturing attention, though this is important. It is also about memorability, emotion, comprehension, and persuasion.

Dragonfly AI analyzes and benchmarks all of the factors crucial to delivering effective creative to enable you to confidently launch powerful content.

Illustration of interconnected chain links representing the concepts of 'Attention,' 'Emotion,' 'Memory,' 'Comprehension,' and 'Persuasion.' Each link is color-coded: purple for Attention, pink for Emotion, teal for Memory, yellow for Comprehension, and light purple for Persuasion.

Simple &
user-friendly

Dragonfly AI’s platform is as simple to use as it is smart, which is why >95% of our clients choose to continue using it year after year to optimize and improve their creative performance.

Screenshot of an analytics dashboard displaying a report on attention metrics for multiple product packages. The bar graph shows data for Attention, Visibility, Clarity, and Digestibility across several product images. A product design for 'Rainbow Loops,' a cereal box with the tagline 'Brighten your morning with a burst of color and flavor in every loop!' and a bowl of cereal, is shown on the right. Below the dashboard are loading indicators labeled 'Getting reports...' and 'Analyzing media...'.

Dragonfly Connect

Seamlessly integrate your visual content across platforms, optimizing it for maximum impact at every digital and physical touchpoint — from social media and e-commerce to outdoor advertising and retail shelves.

Illustration of Dragonfly AI as a centralized hub, connected to social media platforms on the left as inputs and retail/e-commerce platforms on the right as outputs. The left connections include Facebook, Instagram, LinkedIn, Snapchat, YouTube, and Google Ads, represented by their respective icons. The right connections include Amazon, Walmart, Target, and analytics or financial growth icons.

Example ROI

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Reduced design costs using data
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increase social ad click rates
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increase incremental sales
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growth in store
product sales
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greater roi email
campaigns
0
increase d2c website
conversion

Dragonfly AI in
action at MAD//Fest

What do our clients say

“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.

Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”

Sílvia Aguilar,
CEO & Creative Project Lead

Explore our podcasts

Episode 15
Game of attention

The Art of Creative Effectiveness

Episode 16
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Smarter Strategies for better Iteration

Episode 16
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Driving Personalization with Data

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Dragonfly AI

Creative intelligence and optimization

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