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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Turn browsers into buyers -
unlock your creative edge
Discover how Dragonfly AI empowers shopper marketers to create standout experiences that capture attention, giving their products a competitive edge across both online and in-store retail environments.
Why shopper marketers
choose Dragonfly AI
Dragonfly AI can help you unlock the power of your shopper marketing efforts with speed and ease across the online and in-store shopper journey. From point of sale and retail media, to shelf layouts, packaging designs, online hero images and shopper experiences, Dragonfly AI improves your competitive performance and increases ROI.
Real-time insights, personalized recommendations
Dragonfly AI’s co-pilot tool enables you to see precisely how each aspect of your creative asset contributes to its performance, with clear diagnostic metrics and improvement tips. See exactly what needs refinement, from colour to composition, so your assets reach their full ROI potential.
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Any content. Any channel. Any time
From in-store and online POS, digital hero images and retail media, to strategic shelf layout analysis and in-store pack standout, Dragonfly AI can help you refine your creative to deliver maximum impact and ROI. Giving you maximum flexibility, use Dragonfly AI’s browser extension to assess digital assets in real-time or use the mobile app for in store POS analysis.
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Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.
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Benchmark for
success
You can benchmark your creative against a category, market, industry, and best-in-class standards using Dragonfly AI. With real-time in-flight performance data powered by Dragonfly Connect, you gain actionable insights to ensure your creative consistently delivers the best possible ROI.
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Attention, emotion and memorability
Whilst capturing attention is crucial to success, Dragonfly AI also analyzes and benchmarks all of the other factors crucial to delivering effective creative, such as emotion and memorability, so you can confidently launch powerful shopper marketing activity.
Save time, cost and effort
Simplify your workflows and speed up creative testing, so your team can quickly and cost-effectively test, refine, and launch optimal shopper content at scale. With the ability to test 50 images at a time, Dragonfly AI is designed to make it easy for you to deliver effective, results-driven shopper marketing for maximum impact and ROI.
Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How Dragonfly is driving ROI for shopper marketers
Example ROI
+
87
%
increase in bookings through a website
+
60
%
increase incremental sales
+
7
%
growth in store product sales
+
43
%
increase d2C website conversion
Supercharge your shopper
marketing across channel
In-store and digital retail media
Across POS, advertising and promotions, Dragonfly AI helps you unlock better returns on your media spend by optimizing all of your shopper marketing content so that it captures attention and drives higher conversions.
Online hero images
Your hero images are the first thing online shoppers see — and they can make or break a purchase decision. Dragonfly AI helps you design high-converting, mobile-optimized images that stand out in search results and product listings.
POS material placement strategy
Dragonfly AI provides insights into the best placement for in-store displays and POS materials. Whether at the store entrance, near competitive brands, or in high-footfall areas, our data-driven approach helps maximize visibility and shopper engagement.
Shelf layouts that drive sales
Design in-store layouts that strategically guide shoppers’ attention to your products. Optimize for visibility, clarity, and conversion in even the busiest retail environments.
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Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
As easy as 1, 2, 3
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1
Upload Your Creative
Assets
From packaging designs to digital ads.
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2
Receive Real-Time Analysis
+ Recommendations
Our AI provides instant insights
into what captures attention.
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3
Optimize and Launch
with Confidence
Deploy creative content that is scientifically optimized to deliver results.
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