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featured article
New Feature: Contexts has landed
Dragonfly AI’s in-house product team is leading the charge on making creative testing easier and...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different brands, with completely...
blogs
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a...
The Ultimate Guide to Conversion Rate Optimization (CRO)
Every website has a goal, whether it’s making a sale, getting a signup, or downloading an app....
Best Digital Asset Management Software: Top DAM Providers
In 2025, brands are producing more digital content than ever, including social media images,...
Is Eye Tracking the Key to Unlocking Hidden Consumer Behaviors in Real-Time?
For years, eye tracking technology has teased marketers with its potential to reveal candid...
Best Product Information Management Software: Top 10 PIM Providers
How do you maintain consistent, accurate product information across a dozen platforms without...
The Ultimate Heatmap Guide: Make Smarter Design Decisions
Heatmaps are one of the most effective modern tools for understanding user behavior, both online...
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
news
Dragonfly AI and Birds Eye Win Technology Innovation Award
Dragonfly AI, in partnership with UK's leading frozen brand Birds Eye, has been honored with the...
Unlock Creative Confidence on the go
We are excited to announce the launch of our updated Dragonfly Mobile app, now available for iOS....
Dragonfly Desktop has landed!
We are so excited to announce the launch of Dragonfly Desktop! This native desktop application for...
DMWF New York
Next week the team lands in New York for DMWF! Now, not only do we have an exceptional speaker in...