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Dragonfly AI appoints Shaun Gregory as non-executive chair
London, UK – Dragonfly AI, the neuroscience-led predictive AI business trusted by the world's leading FMCG and CPG brands, has announced the appointment of Shaun Gregory as non-executive chair of its Board. Shaun’s appointment comes at a period of...
Mastering the GenAI ecosystem
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blogs
AI-powered creative testing vs traditional eye tracking
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
The maths behind cutting your testing spend by a third
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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How to test packaging design for UK retail
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
Get the pack right first – everything else is downstream
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
The science behind Dragonfly AI: a London AI success story
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
The problem with measuring emotional response in advertising
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...
Case Studies
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive...
news
Introducing scene testing: a new way to measure attention in real-world environments
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
In today’s attention economy, success is not defined by how creative looks in isolation. It is...