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Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 30%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory,...
The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
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The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...
Advent Calendars: Why Design Clarity Matters
Advent Calendars Are High-Stakes Creative Assets: Why Design Clarity Matters By Kate Nunan,...
The Ultimate Guide to Retail Marketing
Introduction: Retail Marketing Is Being Rewritten Retail marketing is evolving faster than ever....
Lifting the Lid: The Hidden Differences That Define True Marketing Effectiveness
In an era where every platform claims to optimise creative performance, the real differentiators...
Case Studies
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive...
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Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by...
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the...
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Dragonfly AI launches new Emotion and Memory metrics to lift creative effectiveness by up to 30%
London, UK – Dragonfly AI has launched two new creative effectiveness metrics, Emotion and Memory,...
Dragonfly AI secures £5m new investment from 24Haymarket, Guinness Ventures and Foresight
Dragonfly AI, which specializes in neuroscience-led predictive AI for global brands, secures...
Dragonfly AI Partners With CreativeX On Launch Of Datalink
Introducing Dragonfly AI x CreativeX: A New Era of Connected Creative Intelligence Creative teams...
Dragonfly AI and Birds Eye Win Technology Innovation Award
Dragonfly AI, in partnership with UK's leading frozen brand Birds Eye, has been honored with the...