One platform for
on demand creative testing & analytics

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Dragonfly AI

Creative performance prediction for global brands

Experience Studio

Enable your Innovation, Marketing or Creative Teams with Studio - our desktop solution to give your team the tools to enhance the performance of your creative, to improve ROI, speed and efficiency to your design process through easy collaboration and qualitative real-time results.

A/B test your creatives, track gaze paths on your ads, test performance in context, all from your desktop. Collaborate with your team. Studio provides and immersive testing environment with real time results and in-depth analysis of your creative.


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A/B test your creatives
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Track gaze path on your ads
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Object auto tagging
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Test performance with Contexts

Mobile App

Analyze creative assets in real-world environments from product packaging and visual merchandising to out-of-home ads and more.

Available for iOS

What is your biggest challenge
when it comes to creatives

Browser Extension

How effective is the creative on your website? Analyze your calls-to-action, test the gaze path on your hero banner or simply identify what messaging is getting the most attention.

Predict the most probable gaze path taken on your website. Lower the risk of using creative that is too distracting or doesn't highlight your priority messaging. 

Identify the scientifically validated gaze sequences to optimize your website for a better consumer experience.

Increase ROI with Dragonfly AI

Optimize the effectiveness of visual content across any channel with instant actionable insight

Faster Design Process

Increased revenue

Data driven decisions

High quality creative

Case Studies

Performance Cpg

7% Growth in Global-Pharma Client Toothpaste

Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products

Consumer behaviour

40% Increase in Sales for Shopping and Retail Tech Agency Optopus

Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.

Consumer behaviour

Data Drives faster decision making - Beiersdorf Health Care

Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency

What do our clients say


We created a dialogue and thought leadership which would not have been possible without a tool like Dragonfly AI. We’re excited about rolling this out across other divisions.

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Connor Smyth
Whyte & Mackay

At Optopus we used Dragonfly AI during the creation process of mobile-ready hero images. Dragonfly AI emulates the behaviour of the human brain; to analyse e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%

Sílvia Aguilar
Silvia Aguilar
Optopus EU

Book a 15-minute demo

Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists.