Introducing Studio 3

Analyze. Predict. Perfect.

Dragonfly AI’s comprehensive and intuitive creative insights platform is designed to help brands optimize their visual content across all channels, through real-time data-driven insights, predictive analytics and recommendations.

Whether you are creating digital ads, hero images, packaging, in-store displays or social media, it empowers you to test, analyze and refine your assets, perfecting every element quickly and confidently.

Real-time results, personalized recommendations

From A/B testing to gaze path analysis, see exactly how your visuals perform in any context, benchmarked against industry leading assets and gain personalized recommendations to adjust in real-time and launch confidently.

Collaborate effortlessly, and launch with the confidence that every asset is primed for impact.

Interface showing a product analysis platform with a focus on a bag of 'Arabica Coffee' in an Amazon webpage, highlighting its product image and Text 1. Beside it is a sidebar listing the Dimensions and Elements. A recommendation box labeled 'Copilot Recommend' suggests improving contrast with bold colors and adding value labels for discounts or multipacks.

Multiplatform

Dragonfly AI's creative insights platform is available across desktop, mobile and in-browser to give you the flexibility to analyze creative wherever, whenever, however. So whether you’re analyzing assets in store, online, offline or in situ, your insights are always accessible and actionable.

Simple and
user-friendly

Designed with ease of use in mind, Dragonfly AI is simple and intuitive, enabling teams to collaborate in real-time with data-driven insights and rapid results. We also provide all the support you need to get the most out of the platform.

Interface showing the 'Projects' section of the Dragonfly AI Studio, displaying multiple project tiles such as 'Summer campaign,' 'New York billboards,' and 'Autumn campaign,' (among others) with tags like 'Private,' 'Shared,' and 'Archived.' Two overlay cards at the bottom include one labeled 'Understand Metrics,' explaining how Dragonfly metrics work, and another labeled 'Studio 3.0,' introducing new features like auto-detect and a revamped report section.

Copilot

Simple, actionable recommendations

Copilot reveals how each aspect of your asset contributes to its performance, with clear diagnostic metrics, attention metrics and improvement tips. See exactly what needs refinement — from color to composition — so your assets reach their full potential.

Precise diagnostic metrics

Copilot detects the most impactful elements of each asset, helping you focus on what drives engagement. No more guesswork—just clear, actionable data to streamline your design decisions.

Clear recommendations to improve

Copilot analyzes and suggests optimal adjustments based on universal human responses, guiding you to make every creative choice count. Know which assets are top performers and which can be improved, all at a glance.

A smarter way to create

Copilot is more than an assistant — it’s your creative superpower. Designed to help you elevate every asset, it brings together insights and recommendations for a faster, smarter creative process.

Interface of Dragonfly AI's 'Display Study' tool comparing multiple advertisements for body lotion, each scored on metrics like Attention, Visibility, Clarity, and Digestibility. The advertisements are listed from top-to-bottom, left-to-right with the top-performing ad (Ad 1) achieving a 92% attention score, with 100% Clarity and Digestibility and 83% on Visibility. A purple summary panel on the right highlights recommendations, including redesigning elements for better visibility and reducing visual clutter in lower-performing ads. A navigation panel on the left allows filtering by metrics and/or Report type such as 'Attention', 'Emotion', 'Memory', and 'Persuasion' (with the latter three with a '[coming]' note).

Benchmarks for success

Set the standard

Our creative Benchmarks are rooted in industry norms and best in class content to help you define what exceptional content looks like.

Understand drivers of effectiveness

Clear metrics across every element that drives creative success enables you to understand what is needed to elevate your creative to best in class.

Tailored to you

Powered by Dragonfly Connect and Dragonfly Lens, Benchmarks adapt to your category, market and industry. With real-time in-flight performance data (powered by Dragonfly Connect) creating actionable insights, you’ll be empowered to ensure your creative always meets the mark.

Confident decisions, every time

Track, refine, and align your creative with the standards that matter most. Creative Benchmarks turns in-flight data into actionable insights, empowering you to make confident, data-driven decisions to maximise your performance.