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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Real-time results, personalized recommendations
From A/B testing to gaze path analysis, see exactly how your visuals perform in any context, benchmarked against industry leading assets and gain personalized recommendations to adjust in real-time and launch confidently.
Collaborate effortlessly, and launch with the confidence that every asset is primed for impact.
Multiplatform
Dragonfly AI's creative insights platform is available across desktop, mobile and in-browser to give you the flexibility to analyze creative wherever, whenever, however. So whether you’re analyzing assets in store, online, offline or in situ, your insights are always accessible and actionable.
Simple and
user-friendly
Designed with ease of use in mind, Dragonfly AI is simple and intuitive, enabling teams to collaborate in real-time with data-driven insights and rapid results. We also provide all the support you need to get the most out of the platform.
Copilot
Simple, actionable recommendations
Copilot reveals how each aspect of your asset contributes to its performance, with clear diagnostic metrics, attention metrics and improvement tips. See exactly what needs refinement — from color to composition — so your assets reach their full potential.
Precise diagnostic metrics
Copilot detects the most impactful elements of each asset, helping you focus on what drives engagement. No more guesswork—just clear, actionable data to streamline your design decisions.
Clear recommendations to improve
Copilot analyzes and suggests optimal adjustments based on universal human responses, guiding you to make every creative choice count. Know which assets are top performers and which can be improved, all at a glance.
A smarter way to create
Copilot is more than an assistant — it’s your creative superpower. Designed to help you elevate every asset, it brings together insights and recommendations for a faster, smarter creative process.
![Interface of Dragonfly AI's 'Display Study' tool comparing multiple advertisements for body lotion, each scored on metrics like Attention, Visibility, Clarity, and Digestibility. The advertisements are listed from top-to-bottom, left-to-right with the top-performing ad (Ad 1) achieving a 92% attention score, with 100% Clarity and Digestibility and 83% on Visibility. A purple summary panel on the right highlights recommendations, including redesigning elements for better visibility and reducing visual clutter in lower-performing ads. A navigation panel on the left allows filtering by metrics and/or Report type such as 'Attention', 'Emotion', 'Memory', and 'Persuasion' (with the latter three with a '[coming]' note).](https://dragonflyai.co/hs-fs/hubfs/image-webp/lddqe5vkiwdehlk8dnku.webp?width=2000&height=1616&name=lddqe5vkiwdehlk8dnku.webp)
Benchmarks for success
Set the standard
Our creative Benchmarks are rooted in industry norms and best in class content to help you define what exceptional content looks like.
Understand drivers of effectiveness
Clear metrics across every element that drives creative success enables you to understand what is needed to elevate your creative to best in class.
Tailored to you
Powered by Dragonfly Connect and Dragonfly Lens, Benchmarks adapt to your category, market and industry. With real-time in-flight performance data (powered by Dragonfly Connect) creating actionable insights, you’ll be empowered to ensure your creative always meets the mark.
Confident decisions, every time
Track, refine, and align your creative with the standards that matter most. Creative Benchmarks turns in-flight data into actionable insights, empowering you to make confident, data-driven decisions to maximise your performance.
Auto-Detect
- Automated element identification
- Standardized taxonomy
Pro-Present
Export your reports
-
Streamlined report
generation -
Instant sharing and
collaboration -
Enhanced productivity and
decision-making
A/B test at scale
-
Compare multiple
creative variations -
Instantly see
what works -
Be empowered with data-led
insights and recommendations
Tailored visual hierarchy
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Ensure your most critical
element gets noticed -
Adapt visual hierarchy to
maximize omnichannel success -
Deliver creative comprehension and
engagement
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
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Dragonfly AI
Creative intelligence and optimization