--- title: Game of Attention - Podcast about AI, Creative Impact, Retail & CPG description: Join the discussion on creative impact with expert guests in the CPG, retail, and AI spaces. Watch or listen now. --- # Game of Attention The podcast about AI & creative effectiveness. Join the discussion on creative impact with expert guests in the CPG, retail, and AI spaces. #### Follow our discussion on the topic of creative impact ![Mariely x Ellie](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(26).png?width=1920&height=1920&name=Intro_square%20(26).png) ## Episode 33 Discover how leading brands are breaking silos, blending art with science, and using AI to make creativity more effective than ever. From gut feel vs. data, to the role of intuition in a tech-driven world. [ Watch Episode ](https://dragonflyai.co/breaking-silos-driving-collaboration-across-marketing-design-and-insights?hsLang=en-gb) ![Akshay x Ali](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(24).png?width=1920&height=1920&name=Intro_square%20(24).png) ## Episode 32 Discover how leading brands are breaking silos, blending art with science, and using AI to make creativity more effective than ever. From gut feel vs. data, to the role of intuition in a tech-driven world. [ Watch Episode ](https://dragonflyai.co/connected-creativity?hsLang=en-gb) ![Madhukar x Liliana](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(23).png?width=1920&height=1920&name=Intro_square%20(23).png) ## Episode 31 From cultural nuance to predictive design and emotional connection, discover how top brands are blending instinct with insight to create impactful campaigns. [ Watch Episode ](https://dragonflyai.co/data-driven-creativity-how-to-make-confident-design-decisions?hsLang=en-gb) ![Sarah x Dóra](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(21)-1.png?width=1920&height=1920&name=Intro_square%20(21)-1.png) ## Episode 30 Sarah Okrent and Dóra Andorkó uncover how AI is reshaping creative testing in real time, while keeping empathy and emotion at the core. [ Watch Episode ](https://dragonflyai.co/how-ai-enhances-creative-testing-in-real-time?hsLang=en-gb) ![David x Stephen](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(19).png?width=1920&height=1920&name=Intro_square%20(19).png) ## Episode 29 David Banks and Stephen Renou explore how multi-sensory experiences are reshaping retail. From emotional triggers and scent marketing to the power of authenticity and in-store innovation, they reveal why engaging all the senses isn’t just a tactic, it’s a survival strategy. [ Watch Episode ](https://dragonflyai.co/from-sight-to-scent-the-power-of-multi-sensory-retail?hsLang=en-gb) ![Carlotta x Charis](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(18).png?width=1920&height=1920&name=Intro_square%20(18).png) ## Episode 28 This episode explores how different retail formats affect the way brands should approach visual design. The experts unpack common creative pitfalls, discuss whether AI enhances or restricts storytelling, and share practical ways to guide consumer attention while maintaining product clarity.  [ Watch Episode ](https://dragonflyai.co/balancing-brand-visibility-and-product-features-in-advertising?hsLang=en-gb) ![Soraya x Emilie](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(16)-1.png?width=1920&height=1920&name=Intro_square%20(16)-1.png) ## Episode 27 Organizational neuroscientist Soraya Shaw and behavioral shopper insights Emilie Burrows discuss everything from in-store navigation to online scanning patterns, from the emotional pull of human interaction to the power of personalization. [ Watch Episode ](https://dragonflyai.co/how-the-brain-shapes-decisions?hsLang=en-gb) ![Intro_square_3 (1)](https://dragonflyai.co/hs-fs/hubfs/Intro_square_3%20(1).png?width=1920&height=1920&name=Intro_square_3%20(1).png) ## Episode 26 Join team members Kate Nunan (Customer Success), Becky Shepherd (Sales), and Stuart Pecksen (Product), as they answer the 10 most popular questions we get asked on sales calls. [ Watch Episode ](https://dragonflyai.co/what-ever-brand-wants-to-know?hsLang=en-gb) ![Tatiana x Sylwia](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(17)-1.png?width=1920&height=1920&name=Intro_square%20(17)-1.png) ## Episode 25 Claudia Day hosts Sylwia Borawska and Tatiana Khomenko to discuss how consumer insights are transforming CPG, from value-driven trends to balancing data and creativity in shopper marketing. They also explore innovations like voice search and blending online and offline insights. [ Watch Episode ](https://dragonflyai.co/power-of-consumer-insights-in-shopper-marketing?hsLang=en-gb) ![Leona x Phil](https://dragonflyai.co/hs-fs/hubfs/Leona%20x%20Phil.png?width=1920&height=1920&name=Leona%20x%20Phil.png) ## Episode 24 Phil Jackson and Leona Tooley join Sophie Pain as they discuss the true indicators of creative success beyond performance metrics like clicks and conversions. Insights include measuring sentiment, social response, and more! [ Watch Episode ](https://dragonflyai.co/true-indicators-of-creative-success?hsLang=en-gb) ![Kiesse x Giuseppe](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(13).png?width=1920&height=1920&name=Intro_square%20(13).png) ## Episode 23 Consumer & Shopper Connection Manager Giuseppe Petrelli from Coca-Cola joins VML's Global Head of Media Kiessé Lamour, to discuss the importance of data integration for market specific consumer journeys. Hosted by Giles Smith. [ Watch Episode ](https://dragonflyai.co/using-data-to-build-market-specific-consumer-journeys?hsLang=en-gb) ![Ceci x Lamarr](https://dragonflyai.co/hs-fs/hubfs/Ceci%20x%20Lamarr.png?width=1920&height=1920&name=Ceci%20x%20Lamarr.png) ## Episode 22 Ceci Dones[⁠](https://www.linkedin.com/in/ceciliadones/) and [⁠](https://www.linkedin.com/in/lamarr-shand-263a1842/)Lamarr Shand⁠ discuss the role high quality creative plays in forming parasocial bonds, how brands can use creative visual elements to build community, and how predictive creative testing can influence the way these relationships are built. [ Watch Episode ](https://dragonflyai.co/parasocial-relationships-creative-strategies-for-brands-and-creators?hsLang=en-gb) ![Gucci x H&M-1](https://dragonflyai.co/hs-fs/hubfs/Gucci%20x%20H%26M-1.png?width=1920&height=1920&name=Gucci%20x%20H%26M-1.png) ## Episode 21 Global Marketing Planning Lead, Galya Korukhchyan, and Retail Insights expert, Rébecca Paquille are hosted by Jess Litherland who asks them about their experiences across creative in digital fashion. [ Watch Episode ](https://dragonflyai.co/redefining-design-consumers-and-creation-in-digital-fashion?hsLang=en-gb) ![Marc x Lluc](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(12).png?width=1920&height=1920&name=Intro_square%20(12).png) ## Episode 20 Lluc Martinez, Global OOH Media Manager at Pernod Ricard, and Marc Redl, Head of OOH at Little Moons, discuss how to tell stories through out of home, why nostalgia works, and what creative testing processes they use. [ Watch Episode ](https://dragonflyai.co/storytelling-in-ooh?hsLang=en-gb) ![Intro_square (11)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(11).png?width=1920&height=1920&name=Intro_square%20(11).png) ## Episode 19 CPG experts Regina de Gante and Sarah Siddiqui join guest host Kate Nunan in talking about how innovation is reshaping CPG. They tap into trends, consumer insights, differentiation, market research, and more! [ Watch Episode ](https://dragonflyai.co/innovation-reshaping-cpg?hsLang=en-gb) ![Mehdi & Isabelle](https://dragonflyai.co/hs-fs/hubfs/Square.png?width=1920&height=1920&name=Square.png) ## Episode 18 Brand manager, Mehdi El Bayad, joins visual cognition professor, Isabelle Mareschal, to discuss how brands can stand out from their competition, the impact of sensory overload on decision making, and more! [ Watch Episode ](https://dragonflyai.co/visual-storytelling?hsLang=en-gb) ![Ayesha x Ryan-1](https://dragonflyai.co/hs-fs/hubfs/Ayesha%20x%20Ryan-1.png?width=1920&height=1920&name=Ayesha%20x%20Ryan-1.png) ## Episode 17 Ayesha Nathani, MAC Cosmetics, joins Ryan McDaid, Mojo Supermarket, to discuss store design, the psychology of shopper behavior, store front creative, and so much more! [ Watch Episode ](https://dragonflyai.co/store-design-strategy?hsLang=en-gb) ![Intro_square (10)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(10).png?width=1920&height=1920&name=Intro_square%20(10).png) ## Episode 16 Retail consultant Ian Scott joins retail optimization expert Boran Cakir in this exciting episode to consider physical vs digital, omnichannel, optimized operations, slow lanes, and toilets. It's a fantastic episode packed full of insights about retail you don't want to miss! [ Watch Episode ](https://dragonflyai.co/human-touch-digital-innovation?hsLang=en-gb) ![Intro_square (8)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(8).png?width=1920&height=1920&name=Intro_square%20(8).png) ## Episode 15 Global marketing expert Katie Reiffenstein-Rimoldi joins Leigh de Klerk, Customer Success Manager, to talk about the most effective campaigns of the year, the role of creative testing, how brands can adapt to trends, and some advice for better creative effectiveness. [ Watch Episode ](https://dragonflyai.co/creative-effectiveness?hsLang=en-gb) ![Intro_square (7)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(7).png?width=1920&height=1920&name=Intro_square%20(7).png) ## Episode 14 Ryan Smith and James Harvey join Beka Ventham to share their insights into how AI has transformed experimentation, effective utilization of customer feedback for product development, and more! [ Watch Episode ](https://dragonflyai.co/smarter-iteration?hsLang=en-gb) ![Intro_square (5)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(5).png?width=1920&height=1920&name=Intro_square%20(5).png) ## Episode 13 Head of Digital and Media at Arla, Rob Edwards, joins VP Omnichannel Commerce at The Mars Agency, Ross Halliwell, to discuss driving personalization with data. [ Watch Episode ](https://dragonflyai.co/data-driven-personalization?hsLang=en-gb) ![Intro_square (4)-1](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(4)-1.png?width=1920&height=1920&name=Intro_square%20(4)-1.png) ## Episode 12 Paul Wright, Head of Advertising at Uber, and Gordon Doherty, Head of Client Services at Marketreach, share their insights about traditional and digital advertising, attention, engagement, and how to effectively meet consumers where they are. [ Watch Episode ](https://dragonflyai.co/digital-vs-traditional?hsLang=en-gb) ![Episode 11](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(3)-1.png?width=1920&height=1920&name=Intro_square%20(3)-1.png) ## Episode 11 AI serial entrepreneur Isabella Bedoya speaks to event lead Kassandra McCalla about event engagement, virtual events, touchpoints, and the potential creative impact of AI. [ Watch Episode ](https://dragonflyai.co/ai-event-engagement?hsLang=en-gb) ![Intro_square (2)-1](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(2)-1.png?width=1920&height=1920&name=Intro_square%20(2)-1.png) ## Episode 10 Marketing technology expert Khushbu Parmar shares her experience on Martech, its ongoing growth and its future with leading customer success manager, Kate Nunan.  [ Watch Episode ](https://dragonflyai.co/martech-growth?hsLang=en-gb) ![March_intro_square](https://dragonflyai.co/hs-fs/hubfs/March_intro_square.png?width=1920&height=1920&name=March_intro_square.png) ## Episode 9 CEO of The Creative Copywriter, Konrad Sanders, and SEO expert, Andrew Cherrie, get together to talk about the creative impact AI has on content and how to effectively navigate it. [ Watch Episode ](https://dragonflyai.co/ai-impacting-content?hsLang=en-gb) ![Intro_square (1)-1](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(1)-1.png?width=1920&height=1920&name=Intro_square%20(1)-1.png) ## Episode 8 Neuromarketing expert, Katie Hart, and Head of Marketing, Shelley Martin, discuss how AI can shape brand loyalty in an effective way and where it can go wrong. [ Watch Episode ](https://dragonflyai.co/emotional-brand-loyalty?hsLang=en-gb) ![Intro_square (4)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(4).png?width=1920&height=1920&name=Intro_square%20(4).png) ## Episode 7 Marketing Director, Olumide Aniyikaiye, meets Senior Brand Manager, Miguel Magalhães, to talk about marketing predictions for 2024. Key topics include AI , sustainability, and creative impact. [ Watch Episode ](https://dragonflyai.co/ai-sustainability-future-of-marketing?hsLang=en-gb) ![Intro_square (3)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(3).png?width=1920&height=1920&name=Intro_square%20(3).png) ## Episode 6 Marketing communications manager, Saakshi Verma, and customer success manager, Sophie Pain, talk about the balance of efficiency and empathy as AI evolves. [ Watch Episode ](https://dragonflyai.co/ai-efficiency-vs-human-empathy?hsLang=en-gb) ![Intro_square (2)](https://dragonflyai.co/hs-fs/hubfs/Intro_square%20(2).png?width=1920&height=1920&name=Intro_square%20(2).png) ## Episode 5 ⁠Retail and insights leader, Miya Knights,⁠ and ⁠enterprise customer success manager, Kate Nunan⁠, discuss fragmentation in retail media. [ Watch Episode ](https://dragonflyai.co/fragmentation-in-retail-media?hsLang=en-gb) ![Intro_square](https://dragonflyai.co/hs-fs/hubfs/Intro_square.png?width=1920&height=1920&name=Intro_square.png) ## Episode 4 Consumer behavior expert, Jen Clinehens, joins Chief Scientist, Hamit Soyel, to share their insights on superintelligent AI. [ Watch Episode ](https://dragonflyai.co/resources/game-of-attention/ai-smarter-than-humans?hsLang=en-gb) ![Rectangle 3089 (2)](https://dragonflyai.co/hs-fs/hubfs/Rectangle%203089%20(2).png?width=420&height=420&name=Rectangle%203089%20(2).png) ## Episode 3 Solutions architect, Jeanne Masche, shares her views on ChatGPT's role in work, life and the potential creative impact following the voice and vision updates in late 2023. [ Watch Episode ](https://dragonflyai.co/resources/game-of-attention/future-of-chatgpt?hsLang=en-gb) ![Rectangle 3089 (1)](https://dragonflyai.co/hs-fs/hubfs/Rectangle%203089%20(1).png?width=420&height=420&name=Rectangle%203089%20(1).png) ## Episode 2 eCommerce expert, Marilena Florea, and Strategic Partnerships Manager, Becky Shepherd, consider the 3 big trends impacting the beauty industry. [ Watch Episode ](https://dragonflyai.co/resources/game-of-attention/trends-impacting-beauty-industry?hsLang=en-gb) ![Rectangle 3089-2](https://dragonflyai.co/hs-fs/hubfs/Rectangle%203089-2.png?width=420&height=420&name=Rectangle%203089-2.png) ## Episode 1 Head of Performance, Sean Xie, and Senior Strategic Account Executive, James Hoblyn, discuss how Unilever is transforming ice cream with AI. [ Watch Episode ](https://dragonflyai.co/resources/game-of-attention/unilever-transforms-ice-cream-with-ai?hsLang=en-gb) ## Which of the following topics do you care about the most? Creative performance Creative effectiveness Creative impact Creative hygiene #### Join our discussion on the topic of creative impact Follow us on [LinkedIn ](https://www.linkedin.com/company/dragonflyai-co/?isFollowingPage=true)and get your daily dose of insights on creative impact! ![Rectangle 4635](https://dragonflyai.co/hs-fs/hubfs/Rectangle%204635.png?width=214&height=105&name=Rectangle%204635.png) ![Group 48096398](https://dragonflyai.co/hs-fs/hubfs/Group%2048096398.png?width=58&height=61&name=Group%2048096398.png) ##### Dragonfly AI Creative performance prediction for global brands [ Follow ](https://www.linkedin.com/company/dragonflyai-co/?isFollowingPage=true) [![logo-inline-on-light](https://dragonflyai.co/hubfs/logo-inline-on-light.svg) ](https://dragonflyai.co/?hsLang=en-gb) Dragonfly AI is a predictive analytics platform designed to help you improve the quality and effectiveness of your creative across any format, channel and market. ![1710936663506](https://dragonflyai.co/hs-fs/hubfs/1710936663506.jpeg?width=1114&height=445&name=1710936663506.jpeg) ![Finalist - 2023 UK National Innovation Awards](https://dragonflyai.co/hs-fs/hubfs/Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png?width=2000&height=2000&name=Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png) ![world-food2](https://dragonflyai.co/hs-fs/hubfs/world-food2.png?width=546&height=457&name=world-food2.png) © Copyright Dragonfly Technology Solutions 2026 - [** ](https://open.spotify.com/show/4GjySY1P4Is9gE4rubFdwd) - [** ](https://www.instagram.com/dragonflyai_co) - [** ](https://www.linkedin.com/company/dragonflyai-co/) - ![](https://px.ads.linkedin.com/collect/?pid=2750561&fmt=gif) ![websights](https://ws.zoominfo.com/pixel/626ba4abd21a75001278f9b1)