40% Increase
in Sales

Optopus analyzed e-content at all stages of the creative process

A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.

Objective

Optopus wanted to replace intuition based decision-making and post-launch feedback with a single moment of truth. They wanted to prioritize data so that they could show brands what consumers see, ultimately evidencing their process.

challenges-img

Challenges

As an optimization agency, Optopus’ primary function is to help some of the biggest brands across the globe enhance and modify e-packshots and product descriptors, so they become more visible and easily searchable.

The challenge being a lack of data validation for decision making. Data allows faster decisions with better results; it removed the risk pre-launch and supports better creative decisions pre-launch.

method-img

Method

Optopus used the Dragonfly AI platform to identify what element of their designs were failing to communicate to a prospective consumer in the audit stage.

Next, the tool helped the design team create assets that aligned with their design objectives, and finally, in the testing stage, it analyzed how well the e-packs performed against their desired messaging.

Optopus implemented Dragonfly AI across every stage of their process.

The Results

Dragonfly AI empowered Optopus with data-informed insights that saved them time and money in experimentation pre-launch for their client brands.

quote-icon

“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”

author-img

Sílvia Aguilar

CEO & Creative Project Lead
Rectangle 3098-1
  • 40%
    Optopus successfully increased clients' sales by 40%

Book a 15-minute demo

Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists.

Follow us on LinkedIn and get your daily dose of insights on creative intelligence!
Rectangle 4635
Group 48096398
Dragonfly AI

Creative performance prediction for global brands

Take a deep dive into our toolkits to see how it works

Group 48096347