intelligence & optimization

Understand what's working and empower teams to make data-informed creative decisions at scale

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Is your creative getting
enough attention?

Winning & directing
consumer attention

Do you work for a consumer
package goods brand?


Predict attention
in context

In competitive real world and digital environments, standing out is critical. Empower your creative to win attention effectively in every situation.


Land your message
with a clear visual hierarchy

Establish the target viewing order for your creative to achieve effective messaging that resonates with your audience.


Achieve creative
quality at scale

Understand what’s working and leverage data-driven insights to support creative best practices across your organization.

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Increase ROI with Dragonfly AI

Optimize the effectiveness of visual content across any channel with instant actionable insight

Faster design process

Increased revenue

Data driven decisions

High quality creative

Take a deep dive into our toolkits to see how it works

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Case Studies

Performance Cpg

7% Growth in Global-Pharma Client Toothpaste

Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products

Consumer behaviour

40% Increase in Sales for Shopping and Retail Tech Agency Optopus

Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.

Consumer behaviour

Data Drives faster decision making - Beiersdorf Health Care

Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency

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Dragonfly AI

Creative performance prediction for global brands

Learn more
about creative intelligence


The Evolution of Data Visualization: What’s New and What’s Next?

If you’re thinking: “data visualization, what the heck is that?” you aren’t the only one. But its...

Trends and Technologies Shaping the CPG Industry

The consumer packaged goods industry is locked in a perpetual flux of change, as technological...

Testing Your Way to Successful CPG Sponsored Campaigns

Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re scrolling on social...

What do our clients say


We created a dialogue and thought leadership which would not have been possible without a tool like Dragonfly AI. We’re excited about rolling this out across other divisions.

case study 1
Connor Smyth
Whyte & Mackay

At Optopus we used Dragonfly AI during the creation process of mobile-ready hero images. Dragonfly AI emulates the behaviour of the human brain; to analyse e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.

Sílvia Aguilar
Silvia Aguilar
Optopus EU

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Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists.