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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Unlock your
creative edge
Maximize your omnichannel creative performance, powered by a patented biological algorithm
Trusted by the world's
largest CPG brands & agencies
The enterprise platform of choice for creative testing
Any creative. Any channel.
>Deliver maximum creative impact across in-store shelf, digital, social media, packaging and ecommerce with Dragonfly AI’s patented biological algorithm, which predicts how your creative will perform in any context. Our insights, powered a three-part framework, are designed to help brands improve response rates by up to 41%.
Scientifically proven
Backed by more than a decade of research and a patented biological algorithm developed in partnership with Queen Mary University London, Dragonfly AI delivers consistently accurate results proven in real-world applications.
As a scientifically driven organization, our research is continuous, inspired by human biology and visual neuroscience.
Universal, accurate and fast
By mimicking how the human brain responds to visuals, Dragonfly AI’s patented algorithm predicts how your creative will perform, benchmarked against industry-leading creative assets, enabling data-driven decisions to save you time, resources, and guesswork.
Simple and
user-friendly
Dragonfly AI’s platform is as simple to use as it is powerful. That’s why more than 95% of our clients continue using it year after year to optimize their creative performance.
Connected to your creative ecosystem
Seamlessly integrate Dragonfly AI insights into your creative ecosystem to power smarter decisions at scale. Access portfolio-level, competitively benchmarked insights easily and continuously to maximize business performance.
The Creative Confidence framework
Creative effectiveness isn’t just about capturing attention. It also needs to be memorable and emotionally engaging.
Dragonfly AI analyses and benchmarks the key drivers of creative effectiveness, empowering brands to launch more powerful content and improve response rates by up to 41%.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
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