The Creative Confidence Platform
Maximize omnichannel creative performance
Unlock real-time insight, powered by a patented biological algorithm


Launch Powerful Creative
Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
Any content. Any channel. Any time.
Whether static or video. On-shelf or online. Advertising or social media. Packaging or eCom hero images. Dragonfly’s patented biological algorithm predicts how your creative will perform in any context, so you can deliver high impact content. Always.
















Scientifically proven
Backed by over a decade of research and a patented biological algorithm, developed in partnership with Queen Mary University of London, Dragonfly AI creative testing delivers consistently accurate visual analysis, proven in real-world applications. As a scientifically-driven organization, our research is continuous, inspired by human biology and visual neuroscience.
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Universal, accurate and fast
By mimicking how the human brain responds to visuals, Dragonfly AI’s patented algorithm predicts how your creative will perform, benchmarked against industry - leading creative performance, enabling data-driven decisions to save you time, resources, and guesswork.
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The Creative Confidence Framework
Effective creative isn’t just about capturing attention, though this is important. It is also about memorability, emotion, comprehension, and persuasion.
Dragonfly AI analyzes and benchmarks all of the factors crucial to delivering effective creative to enable you to confidently launch powerful content.
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Simple &
user-friendly
Dragonfly AI’s platform is as simple to use as it is smart, which is why >95% of our clients choose to continue using it year after year to optimize and improve their creative performance.

Dragonfly Connect
Seamlessly integrate your visual content across platforms, optimizing it for maximum impact at every digital and physical touchpoint — from social media and e-commerce to outdoor advertising and retail shelves.

Explore use cases
What do our clients say
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”

CEO & Creative Project Lead
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How Psychographics Help Marketers Create More Effective Visual Content
Ensuring Creative Quality at Scale with AI
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Dragonfly AI
Creative intelligence and optimization