Win in the attention economy by optimising your creative across physical and digital touchpoints.
Leverage the latest scientific understanding into how our brains manage attention to understand and show clients how design decisions draw and direct the attention of your audience.
Transform the impact and effectiveness of communications and digital touchpoints across your organisation.
Talk to us about integrating Dragonfly into your solution.
We are delighted to announce that Dragonfly has made the shortlist of innovative UK tech SMEs selected to participate in the pre-qualification stage of the Capita Scaling Partner Digital Disruptor event, the second in the TechMarketView Innovation Partner Programme series. TechMarketView and Capita Scaling Partner are working together again to find ‘digital disruptors’ looking to revolutionise the Customer Management/Customer Experience market.
The Marketing Store
Dragonfly has been a critical tool in TMS’s Customer Experience practice. We’re able to get deeper insight into customer behaviour, understand how hard key creative is working for clients, and what customers are noticing in an increasingly noisy marketing environment.
Campaign effectiveness is the key to success for a business like tcc and as such I was keen to explore tools that could offer a non-subjective view point during the creative development process and Dragonfly has been the perfect real time tool for just this. To date we have been able to test concepts for not only static POS/Displays but also moving content such as web design as well as real time examples in-store to demonstrate the strength of salience and help build learnings and improvements for the way we go to market.
Dragonfly is now an important part of our workflow. Measuring every bit of content we produce for our clients.
The human brain is only capable of processing a limited amount of visual information at any given moment. Because of this, we must prioritise where to direct our attention. Dragonfly is the result of over a decade of research into how luminance, texture, contrast, scale and colour influence that prioritisation.
Dragonfly scores 89% against MIT’s industry leading independent benchmark which evaluates algorithms on their ability to predict the results of eye tracking data recorded from 39 observers.