Make better
design decisions

Dragonfly simulates how attention works in the brain to show you what your audience sees first.

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SOLUTIONS

Win in the attention economy by optimising your creative across physical and digital touchpoints.

  • Win the attention of your audience
  • Maximise the value of every interaction
  • Make data-driven design decisions

Leverage the latest scientific understanding into how our brains manage attention to understand and show clients how design decisions draw and direct the attention of your audience.

  • Instantly identify opportunities for improvement
  • Demonstrate how design decisions influence viewer attention
  • Use attention insights in your creative process

Transform the impact and effectiveness of communications and digital touchpoints across your organisation.

  • Improve digital usability/accessibility
  • Ensure key messaging is seen
  • Help viewers find information faster
  • Increase awareness of services

Talk to us about integrating Dragonfly into your solution.

  • REST API
  • Developer documentation
  • Technical support

PRODUCTS

Dragonfly Mobile

Take Dragonfly with you. Analyse content instantly in meetings, highlight regions of interest, conduct quick A/B tests and analyse physical spaces live via the camera feed.

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Dragonfly Web

Build Dragonfly into your design process. Analyse creative assets, share insights with your team, export analysis for presentations and capture feedback from your colleagues.

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Dragonfly Motion

Dragonfly’s motion algorithm shows you how movement impacts viewer attention in physical and digital environments. Get better results from short form video content, interactive digital touchpoints or animated displays in physical spaces.

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Dragonfly shortlisted for TechMarketView Innovation Partner Programme

We are delighted to announce that Dragonfly has made the shortlist of innovative UK tech SMEs selected to participate in the pre-qualification stage of the Capita Scaling Partner Digital Disruptor event, the second in the TechMarketView Innovation Partner Programme series. TechMarketView and Capita Scaling Partner are working together again to find ‘digital disruptors’ looking to revolutionise the Customer Management/Customer Experience market.

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HOW IT WORKS

The Science

The human brain is only capable of processing a limited amount of visual information at any given moment. Because of this, we must prioritise where to direct our attention. Dragonfly is the result of over a decade of research into how luminance, texture, contrast, scale and colour influence that prioritisation.


Dragonfly scores 89% against MIT’s industry leading independent benchmark which evaluates algorithms on their ability to predict the results of eye tracking data recorded from 39 observers.

Examples

Orientation

orientation-before

Colour

colour-before

Colour & Orientation

color-and-orientation-before

Texture & Density

texture-and-density-before

Scale

scale-before

Texture & Orientation

testure-and-orientation-before

Orientation

orientation-after

Colour

colour-after

Colour & Orientation

color-and-orientation-after

Texture & Density

texture-and-density-after

Scale

scale-after

Texture & Orientation

testure-and-orientation-after

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