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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Unlock Your
Creative Edge
Maximize your omnichannel creative performance, powered by a patented biological algorithm
Trusted by the world's
largest CPG brands & agencies
The enterprise platform of choice for creative testing
Any content. Any channel. Any time.
Whether static or video. On-shelf or online. Advertising or social media. Packaging or eCom hero images. Dragonfly’s patented biological algorithm predicts how your creative will perform in any context, so you can deliver high impact content. Always.
Scientifically proven
Backed by over a decade of research and a patented biological algorithm, developed in partnership with Queen Mary University of London, Dragonfly AI creative testing delivers consistently accurate visual analysis, proven in real-world applications. As a scientifically-driven organization, our research is continuous, inspired by human biology and visual neuroscience.
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Universal, accurate and fast
By mimicking how the human brain responds to visuals, Dragonfly AI’s patented algorithm predicts how your creative will perform, benchmarked against industry - leading creative performance, enabling data-driven decisions to save you time, resources, and guesswork.
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Simple &
user-friendly
Dragonfly AI’s platform is as simple to use as it is smart, which is why >95% of our clients choose to continue using it year after year to optimize and improve their creative performance.
Connected to your creative ecosystem
Seamlessly integrate your Dragonfly AI insights directly into your creative ecosystem to power smarter creative decisions at scale. Access portfolio-level, competitively benchmarked creative insights simply, easily and continuously to maximize your business performance.
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The Creative Confidence Framework
Effective creative isn’t just about capturing attention, though this is important. It is also about memorability, emotion, comprehension, and persuasion.
Dragonfly AI analyzes and benchmarks all of the factors crucial to delivering effective creative to enable you to confidently launch powerful content.
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Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
Mastering the GenAI ecosystem
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