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The science behind
Dragonfly AI

Proven, accurate, effective.

Over a decade of research in collaboration with Queen Mary University of London has shaped Dragonfly AI's biological algorithm – patented by QMUL and exclusively licensed to Dragonfly AI. As pioneers in attention prediction, our scientists developed AI that directly simulates the human brain's pre-cognitive, unbiased response to visual stimuli, rather than training on eye-tracking data or demographic-specific models.
 
Our technology delivers consistent, unbiased predictions across regions, audiences, and cultures – validated at 89% accuracy against the theoretical ceiling of human eye-tracking consensus, the benchmark used because even professional eye-tracking studies never perfectly agree with each other, and independently benchmarked against industry standards including MIT's saliency datasets.
Illustration showing interconnected elements with a central brain graphic surrounded by concentric circles. On the left, an eye icon and visuals of documents and web layouts represent analysis inputs. On the right, a label displays a 'Saliency Score' of 89%, linked to the brain graphic.
Meet our Chief Scientist and

the team at Queen Mary
University

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Dr. Hamit Soyel is a distinguished researcher and innovator at Queen Mary University of London (QMUL). His groundbreaking research builds upon the visionary foundation laid by the late Prof. Peter McOwan, pioneering a biologically inspired approach to visual analytics.

Dr. Soyel’s contributions to the field have not only delivered practical tools for marketers but also deepened scientific understanding of human engagement mechanisms.

QMUL's Engagement and Enterprise 2017 Award
Enterprise and Commercial Innovation 2024 Winner
KE Awards: Growing Business of the Year 2024 Award
QMUL Engagement and Impact Award Winner
Commercialisation Achievement of the Year 2024 Finalist
QMUL School of Electronic Engineering and Computer Science Research and Innovation 2024 Award
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89%

accuracy MIT
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Over

10M

data points
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Universal
Globally accurate across all audiences

Explore how Dragonfly AI
keeps your brand competitive

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The science of attention

Built on principles of visual neuroscience, the Dragonfly AI algorithm predicts where a viewer's eye will go — whether it's scanning a digital ad, in-store display, video, or packaging. Our technology analyses the visual cues that instinctively capture attention – colour, texture, orientation, and scale – to determine what will stand out, without the need for eye-tracking hardware or consumer testing.

Dragonfly AI operates in real time, enabling dynamic attention predictions for images, video, and motion-based assets. We also help brands optimise in-store displays and packaging by analysing how attention shifts in motion, mimicking consumers walking through a store.

Connecting our ability to predict attention with analysis of memory and emotion ensures your content will be noticed, remembered, and felt – the foundation for creative that persuades and is truly understood.

Diagram illustrating the visual perception process of a 'J. Orange Juice' bottle. The human eye is shown focusing light onto the retina through the lens, with labeled structures including rods and cones. The visual signal is transmitted to the brain's lateral geniculate nucleus and visual cortex, leading to the final processed image of the orange juice bottle.

5 proven drivers of creative success

Capturing attention is just the first step. Over a decade of research has identified five essential drivers of creative effectiveness: attention, memory, emotion, persuasion, and comprehension.

Dragonfly AI directly measures attention, memory, and emotion — the three drivers where creative response is universal and predictable across every audience, culture, and market. Strong performance across these three lays the foundation for creative that also persuades and is understood, turning creative quality into a measurable driver of business outcomes for every brand you test.

Diagram consisting of five interlinked rings, each representing the 5 proven drivers of creative success: Attention, Emotion, Comprehension, Memory, and Persuasion. Each ring contains a question relevant to its theme: 'Does your creative grab and hold your audience’s attention?' (Attention), 'How does your creative make them feel?' (Emotion), 'Is your message clear and understood?' (Comprehension), 'Will your audience remember your creative, your brand, and your message?' (Memory), and 'Does your creative motivate the desired behavior?' (Persuasion).

Pioneering
solutions

The development of the Dragonfly AI platform has been led by a team of world-leading scientists who began their journey studying how the eye reacts in different circumstances. For example, tracking the subtlety of a magician’s card trick or how well people notice the features of an object in a crowded environment.

Consider how easily our brain notices one red apple among green ones. But among a pile of red apples, your attention shifts to what’s different – size, shape, or bruising. This inherent biological behavior has formed the backbone of our technology, to ensure your creative stands out, even in crowded or competitive settings.

Why Dragonfly AI
is Revolutionary

Dragonfly AI is more than a tool; it’s a revolution in creative intelligence. Unlike systems trained on historical data, our algorithm is biologically inspired and universally applicable. This means you get actionable insights without the limitations of group studies or data biases.

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    Real-time predictions: Our platform runs in real time, making it fast and efficient.
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    Dynamic analysis: Works seamlessly for static and motion-based content.
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    Scientifically validated: Developed and tested by world-leading scientists, verified for accuracy by global benchmarks.

Industry leading
technology

Dragonfly AI’s innovative technology has been adopted by industry leaders worldwide. As leaders in attention prediction, we continually push the boundaries of what’s possible—ensuring brands are equipped with the tools and insights they need to succeed, grounded in proven science that is biologically inspired and universally applicable.

Our approach

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Transparency

We are open about the technology behind our platform. You can explore the details of our patented algorithm here, reflecting our commitment to accountability and trust.

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Collaboration

Our innovation is driven by collaboration with our customers. We listen, adapt, and evolve alongside the needs of our users, creating solutions that truly solve their challenges. When you invest in Dragonfly AI, you’re also investing in your own growth and success.

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Accuracy

We’re constantly refining and improving. With regular updates, enhanced features, and simplified workflows, our platform continues to set new benchmarks in creative optimization.

Book a 30-minute demo

Predict the performance of your creative content, improve conversion rates across all sales channels. Request a demo with one of our specialists.