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The science behind
Dragonfly AI
Proven, accurate, effective.
Over a decade of research in collaboration with Queen Mary University of London has shaped Dragonfly AI’s patented biological algorithm. As pioneers in attention prediction, our scientists developed AI that mirrors the human brain’s pre-cognitive, unbiased response to visual stimuli—transcending machine learning and psychology.
Our technology delivers accurate, unbiased predictions across regions, audiences, and cultures, independently verified with 89% accuracy against the MIT saliency benchmark for eye-tracking studies.
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Meet our Chief Scientist and
Our team at Queen Mary
University
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Dr. Hamit Soyel is a distinguished researcher and innovator at Queen Mary University of London (QMUL). His groundbreaking research builds upon the visionary foundation laid by the late Prof. Peter McOwan, pioneering a biologically inspired approach to visual analytics.
Dr. Soyel’s contributions to the field have not only delivered practical tools for marketers but also deepened scientific understanding of human engagement mechanisms.
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89%
10M
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Getting noticed
Built on principles of visual neuroscience, the Dragonfly AI algorithm predicts where a viewer’s eye will go, whether it’s scanning a digital ad, in-store display, video, or packaging. Our technology analyzes the visual features that instinctively capture attention—size, contrast, movement, and more—to determine what will stand out.
Dragonfly AI operates in real-time, enabling dynamic predictions for images, video and motion-based assets. We also help brands optimize in-store displays by analyzing how attention shifts in motion, mimicking consumers walking through a store.
Connecting our ability to predict attention, with analysis of memory, persuasion and comprehension ensures your content will be noticed, remembered, and understood.
5 Proven drivers of creative success
Gaining attention is just the first step. Over a decade of research has identified five essential drivers of creative success: Attention, Memorability, Comprehension, Persuasion, and Emotion.
Dragonfly AI evaluates these factors to enhance your creative output for optimal performance, using universally-applicable scientific insights to empower users to maximize effectiveness for diverse audiences.
Why Dragonfly AI
is Revolutionary
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Real-time predictions: Our platform runs in real time, making it fast and efficient. -
Dynamic analysis: Works seamlessly for static and motion-based content. -
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Scientifically validated: Developed and tested by world-leading scientists, verified for accuracy by global benchmarks.
Our approach
Transparency
We are open about the technology behind our platform. You can explore the details of our patented algorithm here, reflecting our commitment to accountability and trust.
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Collaboration
Our innovation is driven by collaboration with our customers. We listen, adapt, and evolve alongside the needs of our users, creating solutions that truly solve their challenges. When you invest in Dragonfly AI, you’re also investing in your own growth and success.
Accuracy
We’re constantly refining and improving. With regular updates, enhanced features, and simplified workflows, our platform continues to set new benchmarks in creative optimization.