The science behind
Dragonfly AI

Proven, accurate, effective.

Over a decade of research in collaboration with Queen Mary University of London has shaped Dragonfly AI’s patented biological algorithm. As pioneers in attention prediction, our scientists developed AI that mirrors the human brain’s pre-cognitive, unbiased response to visual stimuli—transcending machine learning and psychology.

Our technology delivers accurate, unbiased predictions across regions, audiences, and cultures, independently verified with 89% accuracy against the MIT saliency benchmark for eye-tracking studies.

Meet our Chief Scientist and

Our team at Queen Mary
University

Dr. Hamit Soyel is a distinguished researcher and innovator at Queen Mary University of London (QMUL). His groundbreaking research builds upon the visionary foundation laid by the late Prof. Peter McOwan, pioneering a biologically inspired approach to visual analytics.

Dr. Soyel’s contributions to the field have not only delivered practical tools for marketers but also deepened scientific understanding of human engagement mechanisms.

89%

accuracy MIT

Over

10M

data points proven by...

Universal

Globally accurate across all audiences

Getting noticed

Built on principles of visual neuroscience, the Dragonfly AI algorithm predicts where a viewer’s eye will go, whether it’s scanning a digital ad, in-store display, video, or packaging. Our technology analyzes the visual features that instinctively capture attention—size, contrast, movement, and more—to determine what will stand out.

Dragonfly AI operates in real-time, enabling dynamic predictions for images, video and motion-based assets. We also help brands optimize in-store displays by analyzing how attention shifts in motion, mimicking consumers walking through a store.

Connecting our ability to predict attention, with analysis of memory, persuasion and comprehension ensures your content will be noticed, remembered, and understood.

5 Proven drivers of creative success

Gaining attention is just the first step. Over a decade of research has identified five essential drivers of creative success: Attention, Memorability, Comprehension, Persuasion, and Emotion.

Dragonfly AI evaluates these factors to enhance your creative output for optimal performance, using universally-applicable scientific insights to empower users to maximize effectiveness for diverse audiences.

5 Proven drivers of creative success - image

Pioneering
solutions

The development of the Dragonfly AI platform has been led by a team of world-leading scientists who began their journey studying how the eye reacts in different circumstances. For example, tracking the subtlety of a magician’s card trick or how well people notice the features of an object in a crowded environment.

Consider how easily our brain notices one red apple among green ones. But among a pile of red apples, your attention shifts to what’s different—size, shape, or bruising. This inherent biological behavior has formed the backbone of our technology, to ensure your creative stands out, even in crowded or competitive settings.

Why Dragonfly AI
is Revolutionary

Dragonfly AI is more than a tool; it’s a revolution in creative intelligence. Unlike systems trained on historical data, our algorithm is biologically inspired and universally applicable. This means you get actionable insights without the limitations of group studies or data biases.

Real-time predictions: Our platform runs in real time, making it fast and efficient.
Dynamic analysis: Works seamlessly for static and motion-based content.
Scientifically validated: Developed and tested by world-leading scientists, verified for accuracy by global benchmarks.

Industry leading
technology

Dragonfly AI’s innovative technology has been adopted by industry leaders worldwide. As leaders in attention prediction, we continually push the boundaries of what’s possible—ensuring brands are equipped with the tools and insights they need to succeed, grounded in proven science that is biologically inspired and universally applicable.

Our approach

Transparency

We are open about the technology behind our platform. You can explore the details of our patented algorithm here, reflecting our commitment to accountability and trust.

Collaboration

Our innovation is driven by collaboration with our customers. We listen, adapt, and evolve alongside the needs of our users, creating solutions that truly solve their challenges. When you invest in Dragonfly AI, you’re also investing in your own growth and success.

Accuracy

We’re constantly refining and improving. With regular updates, enhanced features, and simplified workflows, our platform continues to set new benchmarks in creative optimization.