Using AI To Improve Customer Experience
Advancements in technology are offering companies opportunities to improve...
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Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
Your knowledge hub
Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
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CPG Creative Innovations in Business
Like many industries, brands operating within consumer-packaged goods (CPG) are open to change....
Follow our discussion on the topic of creative impact
The Role of Consumer Insights and Analytics in Modern Advertising
Remember when advertising was all about catchy jingles and prime-time TV slots?...
Customer Loyalty vs Customer Retention What's the Difference
Nearly 65% of a company's business comes from repeat customers. Since over half...
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates...
Streamlining CPG and Retail Workflows with Robotic Process Automation
Robotic Process Automation (RPA) is making a big splash in the business world,...
Designing for Conversions: Guide, Examples & Best Practice
Many websites are losing revenue. It’s not because they lack appeal, but...
A Guide for CPG Companies in a Post-Cookie Marketplace
Third-party cookies have been used as a way to effectively spy on users. They...
Improving Ecommerce Conversion Rates Through Data-Driven Insights
Your ecommerce conversion rate is quite literally the pulse of your entire...
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which...
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial...
What Is User-Centered Design? Guide, Benefits, & Examples
Data shows that user-centric designs increase engagement rates with users and...
Insight-Driven Customer Journey Mapping for CPG
Customer journey mapping is broken. The old way of visualizing the path to...
What is Technology Integration? Exploring Its Role in AI-Driven Creative Effectiveness
77% of marketers are planning to increase their artificial intelligence (AI)...
Optimizing In-Store Advertising with Predictive Insights
Despite the rise of e-commerce, physical stores are far from extinct....
How Challenger Brands in CPG Are Winning with D2C Strategies
Challenger brands in the Consumer Packaged Goods (CPG) sector have been shaking...
Supercharging Growth Through Retail Analytics
In retail, data isn't just numbers—it's the edge over your competition. Retail...
The Art and Science of Product Placement in Popular Culture
Lights. Camera. (Product) Placement. Have you ever heard of the actress...
How Can Digital Signage Transform In-Store Advertising for CPG
Capturing the fleeting attention of shoppers has never been more important—or...
A Guide to Grid Layouts in Web Design
Web designers spent years wrestling with the chaos of building functional yet...
A Guide to Mobile App Heatmaps
The average mobile in-app purchase conversion rate is around 13%. So, improving...
What is Data-Driven Design? Definition, Guide & Examples
Gone are the days of designing based on gut feelings or what looks cool. Now,...
Why Attention Metrics Are the Future of Digital Advertising
The methods we use to figure out if a digital ad is doing its job have changed...
Is Eye Tracking the Key to Unlocking Hidden Consumer Behaviors in Real-Time?
For years, eye tracking technology has teased marketers with its potential to...
How is Predictive AI Transforming Industries?
Industrial sectors across the world have seen a transformative impact with the...
Steps to Overcome AI Adoption Challenges in Enterprises
Over 50% of companies with 5,000 or more employees have used AI, which has...
The Evolution of Data Visualization: What’s New and What’s Next?
If you’re thinking: “data visualization, what the heck is that?” you aren’t the...
Trends and Technologies Shaping the CPG Industry
The consumer packaged goods industry is locked in a perpetual flux of change,...
Testing Your Way to Successful CPG Sponsored Campaigns
Have you noticed “paid post”, “sponsored”, or “promoted” appear when you’re...
Using Predictive AI to Craft Winning A+ Content and Hero Images
In the busy world of ecommerce advertising, how you present your products...
From Bricks-and-Mortar to Digital: Building a Comprehensive Omnichannel Commerce Plan
The world has witnessed a significant shift in the retail industry in recent...
The Power of Data Insights in Shaping Next-Gen CPG Products
The Consumer Packaged Goods (CPG) industry is rapidly growing. The leading...
Establishing Brand Loyalty with Creative Confidence
Brand loyalty is no longer a luxury in consumer packaged goods (CPG), where...
Building Customer-Centric Experiences in CPG with AI
The consumer packaged goods (CPG) industry is entering an exciting new era of...
Data-Led Creative Decision-Making for Market Leaders
Thriving in the highly competitive CPG industry can be challenging for...
How To Reduce Cognitive Dissonance In Shopper Marketing
90% of shoppers have wanted to return at least one item, but kept it anyway –...
Empowering CPG Professionals to Innovate Faster and Reduce Waste Through AI
How has the introduction of artificial intelligence (AI) not merely shifted but...
The Future of Retail Media: Trends and Predictions for CPG Companies
Today, retail media is a multi-billion-dollar industry, set to transform CPG...
Attention Optimized Campaigns: A Guide for Consumer Goods
As consumer attention span is splintered across so much stimuli daily,...
Building Superior In-Store Experiences in 2024 and Beyond
The in-store customer experience is undergoing a massive transformation. Gone...
Effective Emotional Resonance in CPG Advertising
For the consumer-packaged goods (CPG) industry, it’s not enough to produce...
How AI is Transforming Creative Processes
Data analytics, software development, and marketing have experienced immense...
Master Emotional Complexity in CPG with AI Insights
In the competitive world of Consumer Packaged Goods (CPG), understanding...
Visualizing Data for Enhanced In-Store Experiences
Unique in-store brand experiences are now part and parcel of the experience for...
How AI and IoT Are Transforming Packaging Design
To simply say that packaging design has taken an enormous leap forward in...
Sustained Attention Secrets to Boost CPG Brand Visibility
Across the Consumer Packaged Goods (CPG) industry, capturing and maintaining...
The Future of Creative Production in Consumer-Packaged Goods
The consumer-packaged goods (CPG) industry is entering a new era of creative...
Measuring and Maximizing In-Store Creative Impact
Creative strategies are the critical differentiator for success in the...
The Evolution of OOH Advertising: From Billboards to Digital Screens and Beyond
The world of advertising moves significantly quickly and it is within highly...
The Many Ways to Measure the Impact of Emotions
It’s no secret that companies look to use all tools available to assess the...
Navigating Brand Salience in the Digital Age
As consumers drown in the endless scroll of digital content, having a salient...
How to Blend Creativity with Data for Impactful Advertising
Forget the old "mad men" days of advertising propped up by guesswork. Today's...
AI-Enhanced Creative Ads for CPG Brands
Integrating Artificial intelligence (AI) in advertising is a strategic...
Guide to Building a Robust Creative Testing Framework
Creative elements drive successful marketing and advertising campaigns,...
How are Shoppable Ads Redefining eCommerce?
Shoppable ads are starting to become commonplace, with a sweet little surge at...
What Is Digital Shelf Optimization? Strategies For Success
Digital Shelf Optimization (DSO) refers to the process of enhancing a brand's...
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG)...
7 Steps to Future-Proof Your CPG Website and Adapt to Changing Consumer Behavior
Customer behavior changes frequently. Trends are quickly forgotten, replaced by...
AI-Driven Digital Transformation in Retail
Is artificial intelligence (AI) disrupting or innovating the retail industry?
Craft Persuasive Marketing Campaigns with Consumer Insights and Psychographics
In the intensely competitive business environment, crafting persuasive...
AI and Creative Collaboration: How Machines and Humans Co-Create
AI is hurtling through industries like wildfire and the creative industry is...
Why Insights Teams Need Visual Creative Testing in Today's Market
The best insights teams are at the forefront of trends, and they do this...
Digital Shelf Optimization - A Blueprint for eCommerce Success
Digital Shelf Optimization (DSO) is a multifaceted approach designed to enhance...
Shaping the Future of CPG Brands with Innovative Packaging Design
Consumers typically think of packaging as the final hurdle—the last bit before...
AI Creative Testing: Balancing Design Elements for Maximum Engagement
Balance in design refers to the distribution of visual elements to yield a...
AI–Powered Creative Production: Maximizing Creative Effectiveness in eCommerce
Your creative flair is what gets eyes on the prize. This is especially true in...
From Data to Dollars: Maximizing ROI with Heatmap Insights
In the world of advertising, eCommerce, and retail, common challenges like low...
The Art of Point-of-Sale Displays : Captivating Shopper Attention in Retail
The retail industry thrives on capturing a shopper's attention. At the heart of...
The Future of eCommerce- Harnessing Neuromarketing with AI
It’s often the argument that when conducting market research, i.e., surveys,...
Breaking Barriers: Predictive Analytics & Personalization in CPG Advertising
In the shifting landscape of Consumer-Packaged Goods (CPG) advertising, where...
Enhancing Brand Loyalty with AI-Powered Customer Retention Strategies
Building a long-term healthy relationship with customers is at the heart of...
From Perception to Purchase: The Cognitive Psychology of Advertising
Have you ever wondered why some ads stick in your mind while others are easily...
Effectively Optimize your Go-To-Market Strategy with AI
Your campaign messages are so spot-on that they feel like a personal...
Predicting Attention for TikTok Advertising
Capturing the attention of your target audience in mere seconds is a formidable...
The Value of Retail Agility Driven by AI
Consumer behavior and market trends play a pivotal role in shaping the dynamics...
Optimizing the Digital Retail Experience
Digital retail technology is experiencing a massive boom, revolutionizing how...
What Is Ad Fatigue - And How Can You Combat It?
Capturing and retaining the attention of consumers is much easier said than...
How To Create Effective Visual Hierarchy
Visual hierarchy is an invaluable component of any successful design, be it a...
What Is Creative Automation - Guide, Benefits, Examples
Brands today find it extremely challenging to deliver personalized content that...
How Can AI Set The CPG Industry Up For The Future?
The Consumer-Packaged Goods (CPG) market is growing by a CAGR of 3.5%. It is in...
Why Predictive Analytics is Important
What is Predictive Analytics? Over the last 5 decades, predictive analytics...
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers....
CPG Creative Innovations in Business
Like many industries, brands operating within consumer-packaged goods (CPG) are...
Which Color Catches the Eye First?
Did you know that there's a scientific formula involved with the colors we...
7 Benefits of Creative Intelligence for Insights Teams
When you work in insights, you are tasked with effectively positioning the...
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This,...
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value...
What are Visual Cues?
The Definition of Visual Cues Visual cues are an intrinsic part of...
Predictive vs Descriptive - Which heatmap is right for your website analysis?
Heat maps provide a powerful insight into what happens when someone engages...
What is a Heatmap? How They Work, What They're Used For & Examples
What Is A Heatmap? Website heatmaps (or heat maps) display website data in...
Eye Tracking Technology and AI - What Is It and How Does It Work?
What is Eye Tracking Technology? Eye tracking technology measures the point of...
The strategic balance of data and empathy for marketing success
The marketing landscape has undergone a seismic shift in recent years, matching...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different...
What is Predictive Visual Analytics
The competition for consumer attention is saturated. The average person is...
Attention Economy and Technology
Since the inception of the internet, the digital world has been overwhelmed by...
How to use AI to inform design
AI in graphic design is here to stay. Understanding AI's implications in the...
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more...
Drive Sales with Shopper Marketing Technology
82% of buying decisions are made at the point of sale (POPAI, 2018). This makes...
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands...