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Latest blogs
3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
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3 July, 2026
What is emotion detection in advertising?
What is emotion detection in advertising? Emotion detection in advertising measures how people are likely to feel when they view an advert or piece of creative. It helps brands understand emotional responses that influence attention, memory and...
3 July, 2026
What is pack testing in FMCG?
What is pack testing in FMCG? Pack testing in FMCG is the process of evaluating packaging designs to understand how consumers are likely to notice, interpret and respond to them before they reach the shelf. It helps brands optimise packaging for...
3 July, 2026
What are ad attention metrics in marketing?
What are ad attention metrics in marketing? Ad attention metrics measure how effectively an advert captures and holds a viewer's attention. They provide marketers with a more meaningful way to evaluate creative performance than impressions or...
3 July, 2026
What is heatmap analysis for ads?
What is heatmap analysis for ads? Heatmap analysis for ads uses visual overlays to show which areas of an advert are most likely to attract attention. It helps marketers understand how people are expected to view creative and optimise designs before...
3 July, 2026
What is creative effectiveness in advertising?
What is creative effectiveness in advertising? Creative effectiveness in advertising measures how well an ad delivers its intended impact, including attention, engagement and business outcomes. It helps brands understand whether their creative is...
1 July, 2026
The future of packaging isn’t just what’s launched – it’s what gets seen
In today’s retail environment, the challenge for brands is no longer simply getting products to market. It’s getting them noticed. Walk into any store or scroll through any online marketplace and the scale of competition is immediately clear....
28 April, 2026
What is visual attention AI in marketing?
What is visual attention AI in marketing? Visual attention AI in marketing uses artificial intelligence (AI) to predict what people will notice in images and video. It helps brands design creative that captures attention quickly and performs more...
27 April, 2026
What is pre-cognitive response in consumer behaviour?
What is pre-cognitive response in consumer behaviour? Pre-cognitive response in consumer behaviour refers to how people react to visual stimuli before conscious thought occurs. It explains why certain images or adverts capture attention instantly...
21 April, 2026
What is creative testing in advertising?
What is creative testing in advertising? Creative testing in advertising is the process of evaluating ad concepts to determine which versions perform best before launch. It helps brands optimise messaging, design and effectiveness using data rather...
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