Testing creative assets used to mean expensive focus groups or waiting weeks for campaign results. But brands need faster, data-backed ways to know if their visuals will grab attention before launch.
Dragonfly AI changes this by letting you test any visual asset, from packaging designs to social posts, billboards to website layouts. With advanced attention prediction technology, our tech shows exactly where a users’ eyes will land and what elements stand out most. Want to test how your product looks on a busy shelf? Or see if your logo placement works in a Facebook ad? Dragonfly AI handles can do that and give you clear data to make smart creative decisions.
Why test everything?
Think about how many visuals compete for your attention daily. Store shelves packed with products, social feeds full of ads, websites vying for clicks—research indicates that it takes approximately five to seven impressions for consumers to remember a brand. It’s hard to achieve that in a saturated marketplace.
Each format also needs different aspects to grab attention. Traditional testing through eye-tracking or focus groups costs too much time and money to use widely. That's where Dragonfly AI steps in. Built on years of neuroscience research, we accurately predict where people will look first and what they'll notice most.
Testing everything from packaging to digital ads before launch means your brands can feel more confident that visuals will stand out in any setting and make the right impression.
Covering all angles with Dragonfly AI's testing capabilities
When it comes to testing creative work, having a single tool that handles everything makes life simpler. Dragonfly AI tackles a wide range of testing needs that matter most to brands today. Instead of juggling multiple testing platforms or guessing what will work, you can check how your visuals perform across different settings and formats.
From digital to physical spaces, we examine creative work from every angle that counts. Let's look at the areas where Dragonfly AI helps brands test and optimize their visual content.
eCommerce optimization
Product images can determine success or failure in online retail. With thousands of items competing for clicks, your visuals need to grab attention in an instant. With Dragonfly AI, eCommerce teams know exactly what works by testing product shots, banners, and category pages before they go live.
You can even test directly on platforms like Amazon to see how your products stack up against competitors. Dragonfly AI helps boost click-through rates and sales through smarter visual choices by showing which parts of your images catch the eye first.
In-store and shelf presence
Store shelves are battlegrounds where products fight for attention. Your packaging needs to pop among dozens of competing items, often in just seconds as shoppers scan the aisle. Dragonfly AI helps brands stand out by testing how packaging and store displays perform in real retail settings.
Read about how Birds Eye generated more on shelf attention with their brand refresh.
You'll see exactly how colors, shapes, and design elements stack up against competitors, and which tweaks will help your products stand out more. Having this data takes the guesswork out of packaging design and leads to better visibility and sales in busy retail spaces.
Digital marketing and social media
In the blink-and-scroll world of social media and digital ads, you have milliseconds to make an impact. A call-to-action button in the wrong place or text that blends into the background can put your campaign on the back foot before it starts.
Dragonfly AI identifies these issues by ranking how each design element grabs attention, from images to copy placement. Testing reveals what users notice first, second, and barely at all so you can adjust and optimize until every part of your digital creative works at peak performance.
Out-of-home (OOH) advertising
You spent a lot of money on that billboard, but will anyone remember it? Out-of-home ads compete with countless distractions, like traffic, buildings, people, and other signs. Getting noticed means understanding exactly how your creative works in these busy settings.
Dragonfly AI simulates real-world conditions to show if your billboard or transit ad will cut through the noise. By testing placement, size, colors and copy before going live, you'll know if your outdoor campaign will stick in viewers' minds or fade into the background.
Web and app UX testing
Small design choices on your website or app can make huge differences in how users behave. Should that button be blue or red? Does your hero image pull eyes away from important navigation? Where do people look first on your landing page?
Dragonfly AI answers these questions by mapping how visitors interact with every element of your digital interface. Testing shows the natural flow of attention across your pages, revealing if users are seeing what matters most. Armed with this data, you can fine-tune layouts to guide visitors smoothly toward conversion.
Dragonfly AI's science-backed, multi-channel approach
Knowing where eyes will land on your creative isn't guesswork with Dragonfly AI. Our neuroscience-based technology acts like a map of human attention, analyzing five key features to predict what people notice first.
The system examines how light, color, movement, angles and textures work together to draw focus. Unlike costly traditional testing methods that only work for one format, this approach provides reliable insights across all types of creative work. Whether you're designing packaging, digital ads, or store displays, you'll understand exactly how visual elements capture attention.
Embrace creative confidence
Testing creative work used to involve crossing your fingers and hoping for the best. Now Dragonfly AI gives brands the power to know what works before anything goes live. Quick data-driven testing across all platforms means creative teams can move faster and take smarter risks.
Download playbook here.
Instead of wondering if a design will capture the audience’s attention, you'll have clear evidence showing what performs best. This brings a new level of confidence to creative decisions, as there’s no more guessing or relying on opinions alone. Every visual choice becomes backed by solid proof of how real people will respond.
Make every visual work harder
Visual testing used to be limited by time, budget, and technology. But times have changed. Dragonfly AI lets you test any creative asset, from product photos to billboards, websites to packaging. Our predictive technology shows exactly what grabs attention and what audiences miss, taking the risk out of creative decisions. Knowing how your visuals will perform before launch means every design element works as hard as possible.
See how Dragonfly AI can help your visuals get more wins in today’s attention economy.
