A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates...
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Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
attention
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates after implementing A/B...
Follow our discussion on the topic of creative impact
Posts about Attention:
A Guide to Mobile App Heatmaps
The average mobile in-app purchase conversion rate is around 13%. So, improving...
Why Attention Metrics Are the Future of Digital Advertising
The methods we use to figure out if a digital ad is doing its job have changed...
Establishing Brand Loyalty with Creative Confidence
Brand loyalty is no longer a luxury in consumer packaged goods (CPG), where...
How To Reduce Cognitive Dissonance In Shopper Marketing
90% of shoppers have wanted to return at least one item, but kept it anyway –...
Attention Optimized Campaigns: A Guide for Consumer Goods
As consumer attention span is splintered across so much stimuli daily,...
Building Superior In-Store Experiences in 2024 and Beyond
The in-store customer experience is undergoing a massive transformation. Gone...
How AI is Transforming Creative Processes
Data analytics, software development, and marketing have experienced immense...
Sustained Attention Secrets to Boost CPG Brand Visibility
Across the Consumer Packaged Goods (CPG) industry, capturing and maintaining...
The Future of Creative Production in Consumer-Packaged Goods
The consumer-packaged goods (CPG) industry is entering a new era of creative...
Measuring and Maximizing In-Store Creative Impact
Creative strategies are the critical differentiator for success in the...
Guide to Building a Robust Creative Testing Framework
Creative elements drive successful marketing and advertising campaigns,...
How are Shoppable Ads Redefining eCommerce?
Shoppable ads are starting to become commonplace, with a sweet little surge at...
What Is Digital Shelf Optimization? Strategies For Success
Digital Shelf Optimization (DSO) refers to the process of enhancing a brand's...
A Step-by-Step Conversion Testing Framework for CPG Ecommerce Websites
Conversion rate optimization (CRO) can give consumer packaged goods (CPG)...
Craft Persuasive Marketing Campaigns with Consumer Insights and Psychographics
In the intensely competitive business environment, crafting persuasive...
Why Insights Teams Need Visual Creative Testing in Today's Market
The best insights teams are at the forefront of trends, and they do this...
AI Creative Testing: Balancing Design Elements for Maximum Engagement
Balance in design refers to the distribution of visual elements to yield a...
From Data to Dollars: Maximizing ROI with Heatmap Insights
In the world of advertising, eCommerce, and retail, common challenges like low...
The Art of Point-of-Sale Displays : Captivating Shopper Attention in Retail
The retail industry thrives on capturing a shopper's attention. At the heart of...
From Perception to Purchase: The Cognitive Psychology of Advertising
Have you ever wondered why some ads stick in your mind while others are easily...
How To Create Effective Visual Hierarchy
Visual hierarchy is an invaluable component of any successful design, be it a...
Why Predictive Analytics is Important
What is Predictive Analytics? Over the last 5 decades, predictive analytics...
Attention Driven Funnel for Marketers
The greatest asset any company can have is insights about its customers....
7 Benefits of Creative Intelligence for Insights Teams
When you work in insights, you are tasked with effectively positioning the...
Attention vs Awareness in a Busy Landscape
The digital age has given brands the ability to sell to anyone, anywhere. This,...
Evolution of Marketing in Analytics
Marketing has evolved over the decades. The impact, influence, and value...
What are Visual Cues?
The Definition of Visual Cues Visual cues are an intrinsic part of...
Predictive vs Descriptive - Which heatmap is right for your website analysis?
Heat maps provide a powerful insight into what happens when someone engages...
How to Ensure Brand Consistency
What do Nike, Dove and Virgin have in common? Three completely different...
What is Predictive Visual Analytics
The competition for consumer attention is saturated. The average person is...
Attention Economy and Technology
Since the inception of the internet, the digital world has been overwhelmed by...
How to use AI to inform design
AI in graphic design is here to stay. Understanding AI's implications in the...
Unpacking 'good design' through Visual Hierarchy
The level of online competition has heated up substantially with many more...
Top 5 Benefits of Heatmaps
AI-driven predictive visual analytics is changing the game, empowering brands...