Enhance the Coca-Cola experience

Land Coca Cola’s message every single time.

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Share of
Attention
Probability
of Perception
In Context
Analytics

Share of
Attention

Visualise which designs are more or less likely to draw the attention of an audience in real time.
Build Dragonfly AI into your ecosystem so that you can compare assets side by side to identify how best to optimise them.

Probability
of Perception

Across multiple hotspots, measure the likelihood of creative being seen by your audience.

In Context
Analytics

Precisely define your exact areas of interest and extract insights that are highly relevant, data driven and tailored to your design goals.

Make sure your key areas
stand out in the best way

This isn’t about competition. This is about creating a business wide adoption of creative
pre-testing so that Coca Cola continues to be the brand people keep choosing.

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Data informed insights

Our chief scientist created an algorithm based on a decade of research. Your team will have access to unbiased and accurate data for creative production effectiveness.

Integrates into Coca Cola’s workflow

Part of Coca Cola’s future strategy is to implement a psychology toolkit. Dragonfly AI seamlessly engages with your team’s work flow by predicting areas of highest attention and then demonstrating how to structure content effectively.

Empower your brand

Let’s face it, you’re not in the minor leagues. You have more than 200 brands under your care and gifting your teams a tool that gives them the ability to pre-test, predict, plan and execute effectively could be a game changer.

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Trusted advisors

The training you will receive from our customer success team puts the power in your hands so that you can navigate the tools with confidence. It is also important that you connect with a human expert who will support you in your continued experience with Dragonfly.

The data does most of the leg work but the explanation, support and understanding comes from our reliable team.