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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
The smartest way to win
the digital shelf
View your content through the
eyes of your customers.
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By understanding how consumers engage with your visual content through real-time, actionable insights, you can iterate and refine until you are confident they will stand out on the digital shelf, attract more clicks, and convert more shoppers.
Why Ecommerce leaders
choose Dragonfly AI
Dragonfly AI can help you unlock the power of your digital shelf with speed and ease across the online shopper journey. From hero images and digital shelf layouts to online retail media, point of sale and other digital shopper experiences, Dragonfly AI improves your competitive performance and increases ROI.
Real-time insights, personalized recommendations
Dragonfly AI’s co-pilot tool enables you to see precisely how each aspect of your Ecommerce asset contributes to its performance, through clear diagnostic metrics and improvement tips. See exactly what needs refining - from colour to composition - so your assets will reach their full ROI potential.
Any content. Any channel. Any time
Across hero images and digital retail media, online shelf layout analysis and digital shopper activity, Dragonfly AI can help you refine your creative to deliver maximum impact and ROI across every digital touchpoint. Dragonfly AI’s browser extension enables you to to assess digital assets in real-time for instant results.
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Save time and effort with smart A/B testing
By empowering your team to quickly test 50 images at a time and refine them before launch, Dragonfly AI makes it easy for you to maximize the impact and ROI of all your assets as well as simplify workstreams and streamline the development process.
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Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.
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Benchmark
for success
You can benchmark your hero images and Ecommerce assets against a category, market, industry, and best-in-class standards using Dragonfly AI. With real-time in-flight performance data powered by Dragonfly Connect, you gain actionable insights to ensure your creative consistently delivers the best possible ROI.
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Attention, emotion and memorability
Whilst capturing attention is crucial to success, Dragonfly AI also analyzes and benchmarks all of the other factors crucial to delivering effective creative, such as emotion and memorability, so you can confidently launch powerful Ecommerce activity.
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Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How Dragonfly is driving ROI in Ecommerce
Example ROI
+
40
%
growth in eCom conversions
$
100
%
sales on
a single SKU
>
300
k
SKUs we
benchmarked
benchmarked
+
30
%
increase d2C website conversion
Supercharge your ecommerce
efforts and win the digital shelf
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Instant insights on hero images
Dragonfly AI helps you design high-converting, mobile-optimized images that will stand out in search results and product listings. You’ll get real-time predictions on how shoppers interact with your visuals and personalized recommendations on what to improve, allowing you to optimize all of your visual images before they go live
Smarter A/B testing to scale faster
Test and refine up to 50 designs at the same time to get a shortlist of visual content in minutes. You can test your hero, B+ and A+ images in context, and with a standardized testing pipeline, you know that every team is working within the same, proven framework.
Optimize every digital creative touchpoint
Create high-performing, reliable and scalable visuals across every digital touchpoint with instant, science-backed insights, giving your customers a seamless shopping experience.
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Create smarter landing page designs which drive conversion
By understanding how shoppers and users will view your pages, what captures attention and drives engagement, DragonflyAI provides personalized recommendations to improve designs
and drive stronger conversion.
Engage, persuade, and sell
Leading brands trust Dragonfly AI to increase product visibility and raise conversion rates across online marketplaces like Amazon, Walmart, and Shopify. Our platform gives you instant insights using proven and accurate neuroscience, enabling you to adapt and refine your creative strategy so you can outperform others in your category
Empower global and local teams
Dragonfly AI can be accessed across your entire Ecommerce operation so regional teams can retain the flexibility to tailor content based on local consumer behavior, while staying aligned with centrally agreed processes, to ensure that every product, in every market, is optimized for maximum engagement and conversion.
Continuous competitive
benchmarking
Analyze and benchmark your creative assets against industry leaders
in real time, to uncover competitive advantages and areas for improvement. Compare packaging, hero images, and ad creatives against top competitors and get insights into what makes your competitors’ visuals engaging.
Access real-time in-flight performance data (powered by Dragonfly Connect) to automatically, continuously monitor digital shelf optimization so you can stay
on top of performance and take action quickly when needed.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
As easy as 1, 2, 3
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1
Upload Your Creative
Assets
From packaging designs to digital ads.
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2
Receive Real-Time Analysis
+ Recommendations
Our AI provides instant insights
into what captures attention.
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3
Optimize and Launch
with Confidence
Deploy creative content that is scientifically optimized to deliver results.
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