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The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a...
Powering smarter creative decisions at scale
Integrating Dragonfly AI’s insights into clients’ creative ecosystems
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Dragonfly AI is the world’s smartest solution to maximize creative performance, providing our clients with fast, simple, real-time insight, backed by proven science across any content, anywhere, for anyone. Now Dragonfly AI Connect brings together industry-leading vendors to enable clients to seamlessly connect our insights directly into their creative ecosystem, powering smarter creative decisions at scale.
Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
Scientifically proven
Backed by over a decade of research and a patented biological algorithm, developed in partnership with Queen Mary University of London, Dragonfly AI creative testing delivers consistently accurate visual analysis, proven in real-world applications. As a scientifically-driven organization, our research is continuous, inspired by human biology and visual neuroscience.
Any content, anywhere, for anyone
Whether static or video. On-shelf or online. Advertising or social media. Packaging or eCom hero images. Dragonfly AI’s patented biological algorithm predicts how creative will perform in any context, so clients can deliver high impact content. Always.
Universal, accurate and fast
By mimicking how the human brain responds to visuals, Dragonfly AI’s patented algorithm predicts how your creative will perform, benchmarked against industry - leading creative, enabling data-driven decisions to save you time, resources and guesswork.
Simple and User-friendly
Dragonfly AI’s platform is as simple to use as it is smart, which is why >95% of our clients choose to continue using it year after year to optimize and improve their creative performance.
Attention, Emotion and More
Effective creative isn’t just about capturing attention, though this is important. It is also about memorability, emotion, comprehension, and persuasion. Dragonfly AI analyzes and benchmarks all factors crucial to delivering effective creative to enable clients to confidently launch powerful content.
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How Dragonfly AI Connect helps clients
By integrating our insights directly into your platform, Dragonfly AI Connect enables clients to access portfolio-level, competitively benchmarked creative insights, simply, easily and continuously, to maximize their business performance.
Accelerates portfolio creative optimization
Makes it much faster and easier to manage and optimize their portfolio of omnichannel assets, real-time, at scale. With creative insights embedded directly into existing tools and processes, clients gain portfolio-level creative evaluation to accelerate decision-making.
Enhances portfolio-level performance diagnostics
Revenue attribution accuracy is accelerated by connecting commercial performance data directly to creative data, giving clients a deeper understanding of what works, where and why, to drive improved portfolio ROI.
Enables access to ‘always on’ competitive benchmarking
Real-time continuous, automated competitive benchmarking is enabled across their portfolio of assets over time, so they can be on the front-foot and sharpen their competitive edge.
Unifies insight, saves time, cost and effort
Automation enables clients to identify patterns and drive continuous improvement across their portfolio over time, enhancing decision-making and saving them time, cost and effort.
Connections
Dragonfly AI Connect enables seamless integration into a wide variety of platforms.
Digital Asset Management (DAM)
Discover and select the best assets across teams with Dragonfly AI’s creative scoring at a portfolio level with speed and ease.
Product Information Management (PIM)
Fully optimize product imagery across the portfolio before syndication to global retail partners, delivering maximum business return.
Digital Shelf Analytics (DSA)
Track and optimize real-time digital shelf assets benchmarked against competitors to spot competitive changes and be on the front foot to address
Demand Side Platform (DSP)
Track and optimize real-time ad assets to understand and improve portfolio ROI.
BI Tools
Socialise creative insights across a client’s business to scale data-informed decision-making, with speed and ease.
AI Creative Tools
Accelerate the creation of higher ROI assets by understanding the impact of creative decisions in real-time, maximizing business returns and minimizing wasted efforts.
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Why Partner with Dragonfly AI?
World-leading provider
DragonflyAI is the world’s smartest solution to maximize creative performance, backed by proven science and a patented biological algorithm, available multi-platform (desktop, mobile and web).
Premier-class
clients
We partner with many of the world's most trusted brands, across multiple verticals including CPG, Retail, Entertainment and Consumer Health.
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Opportunity to elevate your client relationships
API integrations pave the way for innovative go-to-market strategies and evolve relationships from suppliers to strategic allies.
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