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The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a...
Powering smarter creative decisions at scale
Unlock your creative edge by integrating Dragonfly AI’s insights into your creative ecosystem.
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Dragonfly AI is the world’s smartest solution to maximize creative performance, providing you fast, simple, real-time insight, backed by proven science across any content, anywhere, for anyone. Now Dragonfly AI Connect enables you to seamlessly connect our insights directly into your creative ecosystem to power smarter creative decisions at scale.
The key benefits
Accelerates portfolio creative optimization
Dragonfly AI Connect makes it much faster and easier to manage and optimize your portfolio of omnichannel assets, real-time, at scale. With creative insights embedded directly into existing tools and processes, you’ll gain portfolio-level creative evaluation to accelerate decision-making.
Enhances portfolio-level performance diagnostics
Accelerate your revenue attribution accuracy by connecting commercial performance data directly to your creative data. Dragonfly AI Connect gives you a deeper understanding of what works, where, and why, across formats and channels so you can drive improved ROI across your entire portfolio.
Access ‘always on’ competitive benchmarking
Dragonfly AI Connect enables real-time continuous, automated competitive benchmarking across your portfolio of assets over time, so you can be on the front-foot to spot and action any competitive changes and sharpen your competitive edge.
Unify fragmented insights and simplify workflows
Identify patterns and drive continuous improvement across your portfolio over time, by seeing insights where the work is done. With Dragonfly AI Connect there is no need to log into multiple platforms.
Save time, cost and effort
Automation enables you to streamline evaluation workflow and minimize manual effort to accelerate and enhance decision-making, saving you time, cost and effort.
Powering smarter creative
decisions, everywhere
Discover how Dragonfly AI Connect can help you access portfolio-level, competitively benchmarked creative insights, simply, easily and continuously, to maximize your business performance.
eCommerce
Ensure product imagery is fully optimized before it is syndicated to retail partners. Measure creative performance of in market assets such as hero images, continuously benchmark against competitors and maximize ROI.
Example integrations: Digital Shelf Analytics platforms (DSAs) and Product Information Management systems (PIMs).
Marketing
Access portfolio-level insight on creative asset performance much faster and easier, benchmark against competitors, understand what drives ROARs, eliminate wasted spend. Identify the best performing assets and accelerate roll-out of successful creative.
Example integrations: Digital Asset Management platforms (DAMs), Demand Side Platforms (DSPs), Digital Shelf Analytics (DSAs), AI Creative Tools.
Shopper Marketing
Monitor, competitively benchmark and improve the performance of your digital shopper assets across the portfolio, continuously.
Example integrations: Retail Management Platforms, Digital Shelf Analytics (DSAs), Digital Asset Management platforms (DAMs).
Insights
Gain portfolio-level understanding of creative asset performance, across the business much faster and easier. Understand creative performance directly linked to other business KPIs and in market metrics. Dragonfly AI Connect enables you to socialise creative insight by making it visible and continuously available to teams where the work is happening.
Creative Teams
Understand the impact of your creative whilst you create, enabling you to accelerate the production of high performing assets.
Leveraging DragonflyAI Connect
in Your Creative Ecosystem
Dragonfly AI enables you to connect to a wide range of platforms, allowing you to plug into platforms most relevant to your teams.
Digital Asset Management (DAM)
Discover and select the best assets across teams with Dragonfly AI’s creative scoring at a portfolio level with speed and ease.
Product Information Management (PIM)
Fully optimize product imagery across the portfolio before syndication to global retail partners, delivering maximum business return.
Digital Shelf Analytics (DSA)
Track and optimize real-time digital shelf assets benchmarked against competitors to spot competitive changes and be on the front foot to address
Dragonfly Connect
Demand Side Platform (DSP)
Track and optimize real-time ad assets to understand and improve portfolio ROI.
BI Tools
Socialise creative insights across a client’s business to scale data-informed decision-making, with speed and ease.
AI Creative Tools
Accelerate the creation of higher ROI assets by understanding the impact of creative decisions to maximize your business returns and minimize wasted efforts.
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