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Creative Performance in Marketing: The Complete Guide
Creative performance sounds like marketing jargon, but it boils down to something simple:...
Maximize omnichannel
marketing performance
to drive ROI
Discover how Dragonfly AI empowers marketers to deliver high-performing creative assets, accelerate decision-making and increase ROI.
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Why marketers
choose Dragonfly AI
Dragonfly AI can help you unlock the power of your digital shelf with speed and ease across the online shopper journey. From hero images and digital shelf layouts to online retail media, point of sale and other digital shopper experiences, Dragonfly AI improves your competitive performance and increases ROI.
Real-time insights, personalized recommendations
Dragonfly AI’s co-pilot tool enables you to see precisely how each aspect of your creative asset contributes to its performance, through clear diagnostic metrics and improvement tips. See exactly what needs refining - from colour to composition -
so your assets will reach their full ROI potential.
Any content. Any channel. Any time
From social media and video content, to packaging, in-store displays, outdoor ads, and more, you can refine your creative for maximum impact and ROI with the help of Dragonfly AI.
Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.
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Attention, emotion and memorability
Whilst capturing attention is crucial to success, Dragonfly AI also analyzes and benchmarks all of the other factors crucial to delivering effective creative, such as emotion and memorability, so you can confidently launch powerful Ecommerce activity.
Benchmark
for success
You can benchmark your creative against a category, market, industry, and best-in-class standards using Dragonfly AI. With real-time in-flight performance data powered by Dragonfly Connect, you gain actionable insights to ensure your creative consistently delivers the best possible ROI.
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Save time, cost
and effort
Simplify your workflows and speed up creative testing, so your team can quickly and cost-effectively test, refine, and launch high-performing content. With Dragonfly AI, delivering effective, results-driven creative becomes faster and easier.
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Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How is Dragonfly AI driving ROI in marketing?
Example ROI
+
40
%
increase in bookings through a website
87
%
reduction in design costs
+
263
%
greater ROI in email campaigns
+
13
%
increase in social campaign clicks
+
60
%
increase in incremental sales from in store promotions
+
43
%
increase d2C website conversion
Supercharge your creative
across every touchpoint
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Spend smarter with optimized marketing campaigns
Gain personalized insights to improve and fine-tune campaign assets across social content, ads, digital assets, public relations or below-the-line visuals to maximize engagement and ROI.
Design packaging designs that maximizes sales
With Dragonfly AI you can see precisely how each aspect of your pack design contributes to its performance. With clear diagnostic metrics and improvement tips, you’ll see exactly what needs refining so you can develop a design optimized for sales.
Create a consistent content strategy across markets
Dragonfly AI’s algorithm, inspired by human biology, works across every audience, every market and every piece of content. This means you can simply assess, optimize and launch, confident that every asset is tailored to buyer intent, at every stage of the funnel.
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Develop in-store and online retail assets which increase ROI
Our browser extension and mobile app give you the flexibility to analyze any asset in situ. Whether in-store or online POS, digital hero images, retail media, strategic shelf layout analysis or in-store pack standout, Dragonfly AI can help you design creative to deliver maximum impact and ROI.
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Optimize landing pages and website assets to convert
With Dragonfly AI’s browser extension, you can get instant, personalized insights on how to optimize your brand’s own website as well as tailored landing pages to maximize conversion.
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Sharpen your brand positioning
Dragonfly AI helps you build a cohesive, high-impact brand identity, giving you a competitive edge. Use the platform to benchmark your visual assets against competitors and test creative concepts before launch to optimize clarity, memorability, and engagement.
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Simplify your marketing workflows
We make it easier for you to align central and regional teams with a single, data-backed framework by accelerating market testing and creative development and maximizing performance of every piece of content
Gain portfolio level insight fast, to improve sales
You can now instantly analyze 50 images at once, making it easier than ever to spot opportunities to improve designs across your entire portfolio. You can now focus more on the changes that will drive the greatest return for your business.
Benchmark brand visual assets against competitors and test creative concepts prior to launch to optimise clarity, memorability and engagement. Dragonfly AI can help you ensure a cohesive and impactful brand identity.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
As easy as 1, 2, 3
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1
Upload Your Creative
Assets
From packaging designs to digital ads.
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2
Receive Real-Time Analysis
+ Recommendations
Our AI provides instant insights
into what captures attention.
3
Optimize and Launch
with Confidence
Deploy creative content that is scientifically optimized to deliver results.
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