Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists.
Pre-Cognitive Creative Insight
Measurable metrics at every stage of Danone’s customer journey
Trusted by
Increase Digital
Shelf Capabilities
Stand out every time with futuristic data insights that empower your team to make better creative decisions. Particularly useful for Danone’s key areas such as Amazon and Walmart, our platform gives you the tools to optimize effectively for optimal performance.
Like Nothing You’ve Seen Before
The Dragonfly AI platform is more advanced than any creative testing you’ve used before and it’s more cost effective. It also has total use case flexibility and can be applied to packs, online ads, billboards, end of aisle displays and more.
Our algorithm was created by scientists at the Queen Mary University of London, it uses biological bottom down processing to predict how the human brain is going to respond to visual content in terms of attention. The science supports our high level of accuracy which is MIT salient. It’s fast, effective and can be used on motion and still content.
New Layer of Data to Ensure
You Stand Out
1
Areas of Interest
Measure specific areas of interest. Outline individual areas and analyze which ones are attracting the most attention. Is it the right areas? How can the data help you optimize the creative in a more effective way?
2
Hotspots
Is your creative getting a good use of attention? Hotspots measure whether attention is directed to intended elements. Giving your team the insight they need to minimize distractors and optimize the most attention-grabbing areas.
3
Visual Hierarchy
Align your messaging with your ideal delivery. Know exactly which parts of your messaging are landing and design the structure to match your attention goals.
What do our clients say
We created a dialogue and thought leadership which would not have been possible without a tool like Dragonfly AI. We’re excited about rolling this out across other divisions.
Connor Smyth
Whyte & Mackay
At Optopus we used Dragonfly AI during the creation process of mobile-ready hero images. Dragonfly AI emulates the behaviour of the human brain; to analyse e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.
