--- title: Creative intelligence & optimization | Reckitt description: Validate every creative decision with data - get better data insights that effectively communicate Reckitt brands to the market. image: https://dragonflyai.co/hubfs/custom-video-thumbnails/creative%20intelligence%20lens%20hero-thumb.jpeg --- # Validate every creative decision with data Get better data insights that effectively communicate Reckitt brands to the market Book a demo ![Reckitt_(2021)](https://dragonflyai.co/hs-fs/hubfs/Reckitt_(2021).png?width=144&height=75&name=Reckitt_(2021).png) ![rreckitt-hero-bottom](https://dragonflyai.co/hs-fs/hubfs/rreckitt-hero-bottom.png?width=613&height=348&name=rreckitt-hero-bottom.png) ![polygon-pink](https://dragonflyai.co/hubfs/polygon-pink.svg) ### Trusted by ![path9547-1](https://dragonflyai.co/hs-fs/hubfs/dragonfly_ai_2022/Images/path9547-1.png?width=144&height=32&name=path9547-1.png) ![Danone_dairy_logo 1](https://dragonflyai.co/hs-fs/hubfs/Danone_dairy_logo%201.png?width=159&height=51&name=Danone_dairy_logo%201.png) ![Vector](https://dragonflyai.co/hs-fs/hubfs/Vector.png?width=189&height=67&name=Vector.png) ![Group](https://dragonflyai.co/hs-fs/hubfs/Group.png?width=192&height=28&name=Group.png) ![Mars_Logo_TransparentBG 1](https://dragonflyai.co/hs-fs/hubfs/Mars_Logo_TransparentBG%201.png?width=219&height=88&name=Mars_Logo_TransparentBG%201.png) ![g3-1](https://dragonflyai.co/hs-fs/hubfs/dragonfly_ai_2022/Images/g3-1.png?width=144&height=48&name=g3-1.png) ## Choose innovation. Test what you couldn’t before with creative intelligence. The data your team needs to understand how brands are performing using attention as the core metric. Innovative AI features that work with your team to streamline production and ensure every creative decision is evidenced by data. ![Group 48096063](https://dragonflyai.co/hs-fs/hubfs/Group%2048096063.png?width=570&height=558&name=Group%2048096063.png) ## Increase Collaboration Dragonfly AI slots into workflows like a data packed puzzle piece building into the mantra of ‘people with purpose’. The current Reckitt team that we work with uses the platform to visually map attention based on the stop, hold, close strategy increasing both effectiveness and efficiency. [ Book a demo ](http://google.com/) ## Elevate Trust As a global leader in health and hygiene, Reckitt has a responsibility to always provide an exceptional standard of creative quality. Dragonfly AI supports your trust building by handing your team the tools to show the steps to their work and validate it with data proof. ![Group 48095909](https://dragonflyai.co/hs-fs/hubfs/Group%2048095909.png?width=777&height=567&name=Group%2048095909.png) ![hexa-pattern](https://dragonflyai.co/hubfs/hexa-pattern.svg) ## How do Reckitt and Dragonfly AI currently work together? For over two years now Reckitt’s brand experience team have been utilizing the platform. Here are some of the things they have been working with us on; ![grey-down-arrow](https://dragonflyai.co/hubfs/grey-down-arrow.png) - Streamlining creative production - Establishing a data proof point for decision making - Multivariant testing for packs - Internal feedback for better understanding - Visual mapping of stages - Understanding brand performance - Communicating packs to market - Validating work at every step - Data insights at speed ## Reckitt’s Top Features 1 ## Heatmaps Visualize where a viewer’s attention will be in an instant with our hot red to cool blue color gradient. Optimize your creative with human processing data at the forefront of decision making. ![Frame 10](https://dragonflyai.co/hs-fs/hubfs/Frame%2010.png?width=566&height=501&name=Frame%2010.png) 2 ## Hotspots Analyze and report on your individual key elements within an image. Score these with attention metrics which provide empirical data about how your viewers will interact with your asset. ![Version A - Hotspots](https://dragonflyai.co/hs-fs/hubfs/Version%20A%20-%20Hotspots.png?width=220&height=220&name=Version%20A%20-%20Hotspots.png) 3 ## Areas of Interest Analyze and report on individual key elements within an image. Score these with our attention metrics which provide you with empirical data about how your viewers interact with your creative. ![Group 48095919](https://dragonflyai.co/hs-fs/hubfs/Group%2048095919.png?width=528&height=503&name=Group%2048095919.png) 4 ## Visual Hierarchy Align your messaging with your hypotheses. Build out the experience you want your audience to have and use visual hierarchy to ensure your messaging lands just how you planned it to. ![Group 48096060-1](https://dragonflyai.co/hs-fs/hubfs/Group%2048096060-1.png?width=200&height=298&name=Group%2048096060-1.png) Book a demo ## What do our clients say ![yellow-grain-ready-for-harvest-growing-in-a-farm-f-2021-08-28-13-28-46-utc](https://dragonflyai.co/hs-fs/hubfs/yellow-grain-ready-for-harvest-growing-in-a-farm-f-2021-08-28-13-28-46-utc.jpg?width=1000&height=667&name=yellow-grain-ready-for-harvest-growing-in-a-farm-f-2021-08-28-13-28-46-utc.jpg) We created a dialogue and thought leadership which would not have been possible without a tool like Dragonfly AI. We’re excited about rolling this out across other divisions. ![case study 1](https://dragonflyai.co/hs-fs/hubfs/case%20study%201.png?width=500&height=500&name=case%20study%201.png) ##### Connor Smyth ###### Whyte & Mackay ![contemporary-payment](https://dragonflyai.co/hs-fs/hubfs/contemporary-payment.jpg?width=1000&height=667&name=contemporary-payment.jpg) At Optopus we used Dragonfly AI during the creation process of mobile-ready hero images. Dragonfly AI emulates the behaviour of the human brain; to analyse e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%. ![Sílvia Aguilar](https://dragonflyai.co/hs-fs/hubfs/S%C3%ADlvia%20Aguilar.png?width=500&height=500&name=S%C3%ADlvia%20Aguilar.png) ##### Silvia Aguilar ###### Optopus EU ## Book a 15-minute demo Predict what your customers see first, improve conversion rates across all sales channels. Request a demo with one of our specialists. [![logo-inline-on-light](https://dragonflyai.co/hubfs/logo-inline-on-light.svg) ](https://dragonflyai.co/?hsLang=en-gb) Dragonfly AI is a predictive analytics platform designed to help you improve the quality and effectiveness of your creative across any format, channel and market. ![1710936663506](https://dragonflyai.co/hs-fs/hubfs/1710936663506.jpeg?width=1114&height=445&name=1710936663506.jpeg) ![Finalist - 2023 UK National Innovation Awards](https://dragonflyai.co/hs-fs/hubfs/Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png?width=2000&height=2000&name=Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png) ![world-food2](https://dragonflyai.co/hs-fs/hubfs/world-food2.png?width=546&height=457&name=world-food2.png) © Copyright Dragonfly Technology Solutions 2026 - [** ](https://open.spotify.com/show/4GjySY1P4Is9gE4rubFdwd) - [** ](https://www.instagram.com/dragonflyai_co) - [** ](https://www.linkedin.com/company/dragonflyai-co/) - ![](https://px.ads.linkedin.com/collect/?pid=2750561&fmt=gif) ![websights](https://ws.zoominfo.com/pixel/626ba4abd21a75001278f9b1)