---
title: the future sanofi
description: Reach new audiences with AI-driven creative confidence
---

# Sanofi Tests Creative and Gets Better Results

We have been working with Sanofi in France, Germany, Italy, Austria, and the USA to help them achieve attention optimized creative for specialized medicine and consumer brands in all channels.

[ Book a demo ](https://dragonflyai.co/demo?hsLang=en-gb)

![Group 48097123](https://dragonflyai.co/hs-fs/hubfs/Group%2048097123.png?width=1019&height=878&name=Group%2048097123.png)

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#### Trusted by:

![Sanofi-2022 1](https://dragonflyai.co/hubfs/Sanofi-2022%201.svg)

![image 42](https://dragonflyai.co/hubfs/image%2042.svg)

![haleon](https://dragonflyai.co/hubfs/haleon.svg)

![image 20-1](https://dragonflyai.co/hs-fs/hubfs/image%2020-1.png?width=100&height=56&name=image%2020-1.png)

![cvs](https://dragonflyai.co/hubfs/cvs.svg)

![beiersdorf-logo](https://dragonflyai.co/hs-fs/hubfs/beiersdorf-logo.png?width=459&height=75&name=beiersdorf-logo.png)

#### Power your creative with AI

![Group 48096961](https://dragonflyai.co/hs-fs/hubfs/Group%2048096961.png?width=727&height=545&name=Group%2048096961.png)

## The future of creative testing

 

[ Book a demo ](https://dragonflyai.co/demo?hsLang=en-gb)

## Creative confidence backed by science and AI

 How did Dragonfly AI support Beiersdorf in understanding the visual salience of a global relaunch?

![Group 48097124 (1)](https://dragonflyai.co/hs-fs/hubfs/Group%2048097124%20(1).png?width=568&height=623&name=Group%2048097124%20(1).png)

Dragonfly AI’s technology is so sophisticated in that it removed any demographic, language, or cultural barriers when analyzing our brand relaunch campaign assets. This reassured us when having data-led decisions to know that these decisions can be applied on a global scale. This provided us with important direction when designing the material and it made it much easier to show our global and local stakeholders why we made certain choices for the brand relaunch campaign and its material”

 Robert Hasselman

 Global Shopper & Customer Marketing Manager, BEIERSDORF

[ Read the case study ](https://dragonflyai.co/resources/case-studies/beiersdorf?hsLang=en-gb)

#### Why choose Dragonfly AI?

- 01.  Predict attention for specialized medicine and consumer brands
- 02.  Science based insights powered by AI
- 03.  Pre-test websites, print, packaging, 
campaigns, and more
- 04.  Visualize data in real time
- 05.  Transform your processes and shorten design cycles
- 06.  Make all content digestible
- 07.  Benchmark performance internally 
and against competitors

![Group 48097124](https://dragonflyai.co/hs-fs/hubfs/Group%2048097124.png?width=943&height=981&name=Group%2048097124.png)

### Fast and effective creative testing that is powered by AI for attention metrics to elevate your content’s quality

[ Book a Demo ](https://dragonflyai.co/demo?hsLang=en-gb)

[![logo-inline-on-light](https://dragonflyai.co/hubfs/logo-inline-on-light.svg) ](https://dragonflyai.co/?hsLang=en-gb)

Dragonfly AI is a predictive analytics platform designed to help you improve the quality and effectiveness of your creative across any format, channel and market.

![1710936663506](https://dragonflyai.co/hs-fs/hubfs/1710936663506.jpeg?width=1114&height=445&name=1710936663506.jpeg)

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