---
title: How AI will impact the future of creativity
description: A series of expert essays on the impact of AI on creativity across the CPG and FMCG industry
---

# How AI will impact the future of creativity

A collection of expert views on the impact of new AI on the future of creativity in the CPG industry

![Mikael Gustavson](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(16).png?width=306&height=348&name=image%20129%201%20(16).png)

## The Creative Catalyst

Mikael Gustavson, Creative Director, Rank Interactive

"AI has become the star of its very own Hollywood blockbuster, complete with an impending apocalypse".

[ Read Now ](https://dragonflyai.co/truth-about-new-ai-mikael-gustavson?hsLang=en-gb)

![Ian Crocombe](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(15).png?width=306&height=348&name=image%20129%201%20(15).png)

## Can AI decouple business growth from headcount growth

**Ian Crocombe, Global Strategy Partner, Deft**

"AI is poised to redefine marketing in this decade, similar to how algorithmic feeds drove transformation in the last."

[ Read Now ](https://dragonflyai.co/truth-about-new-ai-ian-crocombe?hsLang=en-gb)

![Alistair Ross](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(14).png?width=306&height=348&name=image%20129%201%20(14).png)

## How will AI shape creativity

**Alistair Ross, Creative Partner, LogicLogicMagic**

"Historically, creativity takes time, AI promises to save time."

[ Read Now ](https://dragonflyai.co/truth-about-new-ai-alistair-ross?hsLang=en-gb)

![Jon Williams](https://dragonflyai.co/hs-fs/hubfs/image%20129%201%20(13).png?width=306&height=348&name=image%20129%201%20(13).png)

## How AI will impact creativity

**Jon Williams, Founder & CEO, The Liberty Guild | Decoupled Creative**

"AI will change everything. Not just in our industry, but in the entire world."

[ Read Now ](https://dragonflyai.co/truth-about-new-ai-jon-williams?hsLang=en-gb)

### Ask the Experts

[ Go Back ](https://dragonflyai.co/ask-the-experts-new?hsLang=en-gb)

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Dragonfly AI is a predictive analytics platform designed to help you improve the quality and effectiveness of your creative across any format, channel and market.

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