Dragonfly AI is a creative testing platform designed to help you improve the quality and effectiveness of your content across any format, channel and market.
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The Truth about New AI
A series of expert views on the truth about new AI in the CPG and FMCG space
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How AI will impact the future of creativity
A series of expert views on the impact AI will have on the future of creativity across the CPG and FMCG industries
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Game of Attention
A monthly podcast featuring experts discussing AI, attention, and the impact on the CPG industry
Case Studies
Performance
Cpg
7% Growth in Global-Pharma Client Toothpaste
Our Global-Pharma client used data-informed insights to change shop displays for improved performance across their products
Consumer behaviour
40% Increase in Sales for Shopping and Retail Tech Agency Optopus
Leading online shopping and retail tech agency, Optopus helps brands increase their sales using an arsenal of tools. They wanted to replace intuition based decision-making with data informed insight.
Consumer behaviour
Data Drives faster decision making - Beiersdorf Health Care
Hansaplast, Elastoplast and CURITAS relied on data insights to make decisions about their brand relaunch for increased visual saliency
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about creative intelligence
OUR LATEST BLOG
The Digital Shell – Part 2: Competing for attention in the Easter aisle
A visit to the Easter aisle makes one thing immediately apparent: this is a category driven by...
The Digital Shell – Part 1: Designing for thumbnail performance
Britain buys between 80–90 million Easter eggs every year, which works out at roughly three per...
From shelf confusion to shelf confidence: When insight actually changes the pack
Premium shelves are crowded, competitive, and full of choice. But in few categories is the...