Make smarter design decisions with instant A/B testing
Proven, accurate, instant results

Dragonfly AI streamlines your A/B testing process, using data-driven, scientifically proven analysis to identify problem areas, compare variations, and refine your content for maximum impact and ROI. Whether you’re optimizing ads, landing pages, emails, or creative assets, Dragonfly AI helps you choose the best-performing design quickly, reliably, and at scale.
Why use Dragonfly AI
for A/B testing?
Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.

Smarter, faster, more confident decisions
Dragonfly AI enables you to instantly see results across limitless creative executions, so you can objectively test, refine and improve faster - reducing costs, streamlining stakeholder buy-in and accelerating time to market.

Universal insights
that work across every market
Dragonfly AI mimics how the human brain responds to visuals so it is universally applicable to every audience in every market. It provides reliable, statistically significant insights and personalized recommendations without the need for extensive, slow and costly real-world testing.

Simple to use
and scalable
Dragonfly AI is designed for marketing teams, UX specialists, and designers who need an intuitive, scalable solution for continuous testing. Run structured, controlled experiments across ads, landing pages, emails and creative assets and gain insights that predict user behaviors and encourage desired actions.

Identify opportunities and optimize at scale
Dragonfly AI uncovers problem areas in your designs and helps you refine content in real time. Not only will it spot the relationships between elements and how they influence one another, but it empowers you to ensure your creative delivers on long-term strategy by tracking design history and performance against testing goals.

Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How Dragonfly AI works
for A/B testing
Compare variants with scientific precision
Dragonfly AI uses advanced attention analytics and predictive insights to evaluate multiple design variations at once. Instead of relying on panel-based feedback, it accurately simulates user engagement and delivers clear, measurable outcomes.
Refine content with actionable insights
With AI-powered analysis, you can test and refine visual hierarchy, messaging clarity, and user flow—ensuring that even small tweaks lead to substantial improvements.
Implement and validate for maximum ROI
Track, analyze, and improve continuously with an easy-to-use platform that supports ongoing testing and iteration. Dragonfly AI makes it simple to measure the long-term impact of creative changes, helping brands maintain a data-backed approach to optimization.
A/B testing
backed by science
Dragonfly AI is built on scientifically validated methods to ensure accurate, reliable testing that marketers and designers can trust.

Make every test count with Dragonfly AI
Refine content, optimize designs, and drive performance—all with
AI-powered A/B testing.
Discover how Dragonfly AI has helped other A/B testing leaders
for Shopping and Retail Tech Agency Optopus
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Client Toothpaste


Trusted by industry leaders
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”

CEO & Creative Project Lead
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A/B testing FAQs
Traditional A/B testing relies on live audience responses and can take days or weeks to generate results. Dragonfly AI delivers predictive, science-backed insights in real time, allowing you to compare multiple variations and quickly make refinements. That means you can be more creative in your testing and make decisions more quickly and confidently.
You can test a wide range of visual content, including ads, landing pages, emails, packaging, and other creative assets. Dragonfly AI analyzes visual attention and layout effectiveness across all formats.
No. Dragonfly AI simulates how real users engage with your content using a biologically inspired algorithm. This removes the need for large-scale live testing or expensive panels and gives you statistically valid insights instantly.
Yes. By providing objective, real-time results and visual data, Dragonfly AI helps teams move past opinion-based decisions and helps to reduce endless iterations. It streamlines reviews and approvals by giving everyone a shared understanding of what works and why.
Dragonfly AI is built for continuous optimization. Whether you're running a few tests or managing large-scale creative operations, the platform supports fast, repeatable testing and makes it easy to track progress over time.
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