Make smarter design decisions with instant A/B testing

Proven, accurate, instant results

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Dragonfly AI streamlines your A/B testing process, using data-driven, scientifically proven analysis to identify problem areas, compare variations, and refine your content for maximum impact and ROI. Whether you’re optimizing ads, landing pages, emails, or creative assets, Dragonfly AI helps you choose the best-performing design quickly, reliably, and at scale.

Why use Dragonfly AI
for A/B testing?

Scientifically proven and accurate

Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.

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Smarter, faster, more confident decisions

Dragonfly AI enables you to instantly see results across limitless creative executions, so you can objectively test, refine and improve faster - reducing costs, streamlining stakeholder buy-in and accelerating time to market.

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Universal insights
that work across every market

Dragonfly AI mimics how the human brain responds to visuals so it is universally applicable to every audience in every market. It provides reliable, statistically significant insights and personalized recommendations without the need for extensive, slow and costly real-world testing.

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Simple to use
and scalable

Dragonfly AI is designed for marketing teams, UX specialists, and designers who need an intuitive, scalable solution for continuous testing. Run structured, controlled experiments across ads, landing pages, emails and creative assets and gain insights that predict user behaviors and encourage desired actions.

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Identify opportunities and optimize at scale

Dragonfly AI uncovers problem areas in your designs and helps you refine content in real time. Not only will it spot the relationships between elements and how they influence one another, but it empowers you to ensure your creative delivers on long-term strategy by tracking design history and performance against testing goals.  

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Trusted by the world's
largest brands

The enterprise platform of choice for creative testing

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How Dragonfly AI works
for A/B testing

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Compare variants with scientific precision

Dragonfly AI uses advanced attention analytics and predictive insights to evaluate multiple design variations at once. Instead of relying on panel-based feedback, it accurately simulates user engagement and delivers clear, measurable outcomes.

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Refine content with actionable insights

With AI-powered analysis, you can test and refine visual hierarchy, messaging clarity, and user flow—ensuring that even small tweaks lead to substantial improvements.

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Implement and validate for maximum ROI

Track, analyze, and improve continuously with an easy-to-use platform that supports ongoing testing and iteration. Dragonfly AI makes it simple to measure the long-term impact of creative changes, helping brands maintain a data-backed approach to optimization.

A/B testing
backed by science

Dragonfly AI is built on scientifically validated methods to ensure accurate, reliable testing that marketers and designers can trust.

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Make every test count with Dragonfly AI

Refine content, optimize designs, and drive performance—all with
AI-powered A/B testing.

Trusted by industry leaders

“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.

Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”

Sílvia Aguilar,
CEO & Creative Project Lead

A/B testing articles

CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B testing will change...
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a...
How to Test Creative Content in 30 Seconds Instead of 30 Days
When it comes to creative content, speed is everything. Trends come and go, consumer preferences...
Can I test everything? A look at Dragonfly AI's versatile capabilities
Testing creative assets used to mean expensive focus groups or waiting weeks for campaign results....
Integrate Dragonfly AI seamlessly into your workflow for effortless creative optimization
Testing creative content used to be a guessing game. Whether you're working on product photos,...
A Guide To A/B Landing Page Testing
Did you know that 60% of businesses report an increase in conversion rates after implementing A/B...

A/B testing FAQs

How is Dragonfly AI different from traditional A/B testing tools?
What types of content can I test with Dragonfly AI?
Do I need a large sample size or live traffic to use Dragonfly AI?
Can Dragonfly AI help with stakeholder alignment?
How scalable is Dragonfly AI for ongoing testing?

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