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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Make smarter design decisions with instant A/B testing
Proven, accurate, instant results
Dragonfly AI streamlines your A/B testing process, using data-driven, scientifically proven analysis to identify problem areas, compare variations, and refine your content for maximum impact and ROI. Whether you’re optimizing ads, landing pages, emails, or creative assets, Dragonfly AI helps you choose the best-performing design quickly, reliably, and at scale.
Why use Dragonfly AI
for A/B testing?
Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.
Smarter, faster, more confident decisions
Dragonfly AI enables you to instantly see results across limitless creative executions, so you can objectively test, refine and improve faster - reducing costs, streamlining stakeholder buy-in and accelerating time to market.
Universal insights
that work across every market
Dragonfly AI mimics how the human brain responds to visuals so it is universally applicable to every audience in every market. It provides reliable, statistically significant insights and personalized recommendations without the need for extensive, slow and costly real-world testing.
Simple to use
and scalable
Dragonfly AI is designed for marketing teams, UX specialists, and designers who need an intuitive, scalable solution for continuous testing. Run structured, controlled experiments across ads, landing pages, emails and creative assets and gain insights that predict user behaviors and encourage desired actions.
Identify opportunities and optimize at scale
Dragonfly AI uncovers problem areas in your designs and helps you refine content in real time. Not only will it spot the relationships between elements and how they influence one another, but it empowers you to ensure your creative delivers on long-term strategy by tracking design history and performance against testing goals.
Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How Dragonfly AI works
for A/B testing
Compare variants with scientific precision
Dragonfly AI uses advanced attention analytics and predictive insights to evaluate multiple design variations at once. Instead of relying on panel-based feedback, it accurately simulates user engagement and delivers clear, measurable outcomes.
Refine content with actionable insights
With AI-powered analysis, you can test and refine visual hierarchy, messaging clarity, and user flow—ensuring that even small tweaks lead to substantial improvements.
Implement and validate for maximum ROI
Track, analyze, and improve continuously with an easy-to-use platform that supports ongoing testing and iteration. Dragonfly AI makes it simple to measure the long-term impact of creative changes, helping brands maintain a data-backed approach to optimization.
A/B testing
backed by science
Dragonfly AI is built on scientifically validated methods to ensure accurate, reliable testing that marketers and designers can trust.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
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