Empowering brands to capture more attention with predictive insights
Dragonfly AI helps your global brand maximize visibility and impact with optimized creative assets across every channel
Who is Dragonfly AI?
Dragonfly AI is the future of creative testing. The AI-powered algorithm predicts consumer attention on visual assets to support teams in making better decisions for higher creative performance.
Trusted by
Key use cases
In-store
Analyze key visuals in-store and get instant insights about how much attention it is getting. Test pre-flight or in-flight for strategic decision making that directly impacts your ROI.

Ecommerce
Ensure every image, from hero to A+ or B+ content is getting the maximum consumer attention. Make data driven choices that drive higher conversion rates.

Out of home
Level up your creative quality on a consistent basis across the board for positioning that wins out over your competitors every single time.

Global brand success
7% growth in toothpaste category
Data-informed insights drive improved
performance across products
40% increase in sales
E-content analyzed at every stage of creative process to clarify messaging
Why choose
Dragonfly AI?
- Real-time analysis and insights
- Scalable across multiple channels
- Trusted by the world’s biggest brands
- Data-backed creative decision making
- Evolving product that innovates based on client needs
- Quick integration into existing workflows
- Validated results you can trust
FAQs
Dragonfly AI is an AI algorithm that mimics the human brain's response to visual stimuli. Chief scientist, Hamit Soyel explains more here.
Yes! Dragonfly AI can be used in the Studio, on our desktop app, or in the mobile app for seamless cross functional analysis.
The creative measurement metrics have been designed to give you a comprehensive assessment of your creative. During onboarding your customer success manager will walk you through these, but you can also see definitions in studio.
The product and R&D teams are consistently working on optimizing the platform’s capabilities for our customers. Recommendations are being worked on right now!

Resources

The importance of visual
merchandising in retail

Predictive heatmaps:
understanding consumer behavior

Storytelling in out of home
