---
title: CPG Insights - Dragonfly AI
description: Insightful CPG customer journey guide that gives brands the tools they need to maximize their share of attention and stand out against competitors.
---

![cgp-hero-img](https://dragonflyai.co/hubfs/cgp-hero-img.png)

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# Reach more customers with data informed creative

 86% of American consumers are aware of being influenced by brand messaging. This guide gives CPG brands the tools to grab that attention.

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![cpg-img](https://dragonflyai.co/hubfs/cpg-img.png)

## The CPG 2.0 guide has been carefully put together as a journey that mirrors the consumer behavior journey

 The guide covers **awareness, consideration, purchase, retention and advocacy** with each section of the consumer journey outlining actionable insights for creative optimization.

The end goal is to **maximize share of attention.** Within this comprehensive eBook, your team will work through clearly outlined stages to **achieve the most effective campaigns for your brand.**

![cpg-brand-img](https://dragonflyai.co/hubfs/cpg-brand-img.png)

## Everything CPG brands need to succeed, at every touchpoint

[![logo-inline-on-light](https://dragonflyai.co/hubfs/logo-inline-on-light.svg) ](https://dragonflyai.co?hsLang=en-gb)

Dragonfly AI is a creative testing platform designed to help you improve the quality and effectiveness of your content across any format, channel and market.

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