Go Beyond Attention:
Discover Emotion and Memory

Attention is only the first step in driving effective creative. With Dragonfly AI, you can
now uncover how likely your content is to be remembered, how strongly and
positively it connects emotionally, and what to do to improve it.

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Just like for attention, there are both universal characteristics — biologically wired and scientifically proven — and personal relevance factors that shape how people feel and what they remember. Dragonfly AI’s biologically inspired algorithms focus on the universal characteristics of emotion and memory that influence how every human brain responds to creative, giving you insights that are consistent and predictive across audiences, content types, and markets, with over 80% accuracy versus human testing (equivalent to testing with 34–36 people).

We have also validated our models with real-world performance, analysing >6,000 assets from nearly 25,000 campaigns across multiple brands, markets and formats. This has proven that creatives which score highly on Dragonfly AI’s emotion and memory metrics consistently deliver higher click through rates of +20-30%.

Emotion

With new Dragonfly AI Emotion, you’ll see how emotionally impactful and engaging your content is. Our proprietary algorithm diagnoses the strength and positivity of the emotional response — helping you understand which creatives, and which elements within creatives, evokes an emotional response as well as the sentiment of response.

You’ll get clear, actionable guidance on how to enhance the emotional connection of your visuals and text to deliver more effective, engaging creative.

Memory

With new Dragonfly AI Memory, you’ll understand how memorable your creative is — across visuals, text, and branding — and exactly what’s driving that performance.

Our proprietary algorithm reveals which elements are helping your content be stored in memory and where there’s opportunity to improve, so you can create assets that are not only seen but remembered.

Attention, Emotion and Memory

Together, Dragonfly AI’s Attention, Emotion, and Memory scores and diagnostics give you a deeper understanding of how your content works and where to focus to maximise effectiveness — across any content, anywhere, for anyone.