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The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a...
Optimize ad performance
before launch
Maximize the ROI from your advertising creative
Create smarter, higher-performing ads with predictive insights
Dragonfly AI helps marketing and creative teams test and optimize ads before launch, giving you confidence that they’ll drive the strongest possible engagement and ROI. With instant, personalized insights, you can reduce guesswork, avoid wasted ad spend, and focus your budget on the creative that converts the best.
Why use Dragonfly AI
for Ad testing?
Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.
Smarter, faster, more confident decisions
Dragonfly AI enables you to instantly see results across limitless creative executions, so you can objectively test, refine and improve faster - reducing costs, streamlining stakeholder buy-in and accelerating time to market.
Universal insights that work across every market
Dragonfly AI mimics how the human brain responds to visuals so it is universally applicable to every audience in every market. It provides reliable, statistically significant insights and personalized recommendations without the need for extensive, slow and costly real-world testing.
Simple to use and scalable
Dragonfly AI is designed for marketing teams who need an intuitive, scalable solution for continuous testing. Run structured, controlled experiments across ads, landing pages, emails and creative assets and gain insights that predict user behaviors and encourage desired actions.
Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How Dragonfly AI works
for Ad testing
Test ads before launch to reduce risk and improve ROI
Dragonfly AI gives you reliable, data-backed, personalised insights into how your ad will perform before you spend on media. Pre-test creative to identify strengths, spot weaknesses, and optimize visuals to ensure your content drives maximum ROI.
Optimize every element of your ad to increase engagement
From headlines and visuals to CTAs and ad formats, Dragonfly AI shows you how each part of your ad contributes to overall effectiveness. Understand what captures attention, what gets ignored, and how design elements work together to influence performance.
Align messaging across channels and formats, for consistent impact
Dragonfly AI helps you create consistent, high-performing campaigns across every channel—so your message lands clearly, whether in a banner, a social post, or a video ad.
Instant insights, accelerated launches
Test static and motion-based ads across formats, platforms, and devices, getting real-time feedback on what draws attention and what doesn’t. No need for panels, long timelines, or large sample sizes for testing.
Validate best creative and align across teams
Dragonfly AI makes it easy to align cross-functional and cross-regional teams with a single, data-backed framework, accelerating market testing and creative development and maximizing performance of every piece of content.
Accelerate and and scale with confidence
Use Dragonfly AI to support creative decision-making with data. Reduce the number of iterations, align faster with stakeholders, and launch campaigns with confidence. You can track test history, define your testing goals, and apply insights consistently across channels for continuous performance improvement.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
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