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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Maximize omnichannel
marketing performance
to drive ROI
Optimize creative across every channel and format with one consistent, insight-driven approach
As touchpoints multiply and customer expectations rise, keeping campaigns consistent, personalized, and high-performing becomes more complex. With Dragonfly AI, you can make fast, informed decisions that increase engagement, drive conversions, and deliver a unified customer experience at scale.
Why omnichannel marketing
leaders choose Dragonfly AI
Whether you're optimizing creative for a single channel or coordinating campaigns across digital, physical, and hybrid environments, Dragonfly AI gives you the insight and confidence to deliver consistent, high-impact experiences. With real-time, objective insights on what captures customer attention, you can ensure every asset performs and contributes to measurable ROI across the full customer journey.
Any content. Any channel. Any time
From display ads and email headers to social content and in-store signage, Dragonfly AI works across all formats and environments. Whether you’re reviewing assets online, offline, or in context, the insights are instant, relevant and actionable.
Real-time insights,
personalized recommendations
Whether you're planning campaigns at your desk or reviewing creative in-market, Dragonfly AI’s co-pilot tool gives you real-time feedback with clear recommendations. You can see how each visual element contributes to performance, with guidance on what to adjust - from color and layout, to contrast and composition. It’s a faster, smarter way to refine omnichannel creative and ensure your content performs at its best.
Confidently scale campaigns with data-backed testing
Dragonfly AI makes it easy to maximize the impact and ROI of all creative. It simplifies your workflow by enabling teams to quickly test, refine, and launch high-performing content across channels - without slowing down your delivery.
Scientifically proven and accurate
Backed by over 10 years of research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By modeling how the brain processes visual information, it delivers insights that hold true across audiences, regions, and markets.
Benchmark for success
Use Dragonfly AI to benchmark your visual assets across digital, physical, and hybrid touchpoints. You can compare performance against category norms, industry standards, and direct competitors across channels to stay ahead of the competition, and increase effectiveness.
Attention, emotion and memorability
Capturing attention is only the beginning. Dragonfly AI also measures and benchmarks key drivers of impact, including clarity, emotional response, and memorability. This helps you develop creative that not only stands out, but also connects with audiences and drives results.
Trusted by the world's
largest brands
The enterprise platform of choice for creative testing
How Dragonfly is driving ROI
in Omnichannel Marketing
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Stay consistent, even at scale
Dragonfly AI helps you maintain a unified brand look and feel across channels, teams, and markets. By combining customer data with visual performance insights, you can align creative and messaging with audience expectations while ensuring consistency through every campaign.
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Streamline creative decisions across teams
Support collaboration between design, marketing, and media teams with a shared source of truth. Dragonfly AI reduces subjectivity and speeds up decision-making across the campaign lifecycle and across global teams.
Predict performance before you launch
Use AI-powered predictive analytics to test creative before it goes live. Dragonfly AI shows you which visual elements will capture attention and drive action, helping you refine assets, reduce risk, and launch content that performs across every channel.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
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