Retail marketing for
CPG brands

Retail marketing for consumer packaged goods (CPG) focuses on promoting products and services across multiple retail touchpoints. Combining direct and indirect strategies, including retail media ads, digital promotions, in-store displays, and packaging design, brands use retail marketing to increase brand visibility, shopper engagement and sales.

Dragonfly AI provides instant creative insights, enabling CPG brands to refine their packaging, retail media content, and in-store displays for maximum visibility and engagement. By predicting how shoppers perceive marketing assets before launch, brands can optimize performance and reduce wasted spend.

Retail media is a fast-growing ad channel, but ineffective creatives can lead to wasted budgets. Dragonfly AI helps brands optimize their on-site, off-site, and in-store retailer media content, ensuring ads are eye-catching, strategically placed, and designed for maximum conversion.

Dragonfly AI provides real-time insights across all retailer assets, ensuring cohesive messaging and visual appeal across multiple retail touchpoints and markets. Brands can align their packaging, displays, and digital promotions for a seamless customer experience.

Absolutely. By benchmarking creative assets against competitors, Dragonfly AI helps brands identify strengths and areas for improvement, ensuring their marketing assets stand out in a crowded marketplace.

Simply upload your creative assets into the Dragonfly AI platform for instant performance insights. Or take a photo in-store using our mobile app. Contact our team for a demo and discover how AI-powered insights can elevate your retail marketing strategy.