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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Retail marketing for
CPG brands
Visibility, engagement and conversion
Dragonfly AI helps FMCG marketers, shopper marketing teams, and category managers optimize their retail marketing strategies with instant creative insights, ensuring their products stand out, drive sales, and outperform the competition.
How to use Dragonfly
for retail growth
Maximize retail media & digital advertising ROI
Retail media is one of the fastest-growing ad channels, and we want you to make the most of it. Wasted spend on ineffective creatives is a major challenge, so we help you create your best retailer media content. Whether on-site, off-site or in store, Dragonfly AI gives you insights to make sure your brand stands out.
Make every campaign work harder
In-store competition is fierce but with Dragonfly AI you can test and continuously optimize your creative assets in context, before launch. Our platform’s instant insights will tell you how to increase your brand’s visibility, find the best place on the shelf and create eye-catching, integrated campaigns.
Build stronger shopper connections at every retail touchpoint
Dragonfly AI helps CPG brands create cohesive, high-impact retail campaigns by aligning packaging, in-store displays, and digital promotions. Using our real-time insights on all your retailer assets, means you can make sure there is consistency across multiple retail environments, across multiple markets.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
Optimizing packaging to drive visibility and sales
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would.
Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”
Sílvia Aguilar,
CEO & Creative Project Lead
CEO & Creative Project Lead
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