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Why up to 90% of shopping decisions happen before the shopper is aware of them. Habit loops, visual shortcuts, emotional cues.
Unlock the science
behind shopper decisions
Discover the subconscious forces that influence 80–90% of in-store decisions — and learn how the world’s most effective retail brands use psychology, sensory design, and creative testing to win the moments that matter.
What this guide helps you do
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Drive real shopper action
Learn how subconscious behaviours shape the shopper journey — and how to influence them intentionally.
Design retail
environments that work
Understand how store layout, sensory cues, and human interaction affect perception, dwell time, and conversion.
Create, test & optimise with confidence
Use behavioural data, emotional insight, and predictive testing to refine creative assets before they hit the shelf.
What’s inside
the Guide
Attention on Autopilot — Understanding the Subconscious Shopper
The Architecture of Choice — Store Layout Psychology
Grid vs free flow, sensory signalling, entrance impact, and movement cues.
Sensory & Human Engagement
Touch, smell, sound, peripheral vision, community, and human interaction.
Creative Under Pressure — Value, Simplicity & Relevance
Why shoppers process 1–2 cues in seconds, and how to communicate value instantly.
The Data–Creativity Bridge
How to move from insight overload to three insights that actually drive change.
The Creative Testing Playbook
Predictive validation, behavioural modelling, environment-fit testing, and clarity checks.
Real Expertise. Real Behavioural Science. Real Retail Insight.
Creativity should benefit from data — not be dictated by it.
Tatiana Khomenko, Shopper & Category
Insights Manager
People hate thinking that everything is happening to them subconsciously… but it is.
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Soraya Shaw, 3 Applied Organizational
Neuroscientist
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Why Now
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Shoppers don’t think in channels — they think in moments.
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Those moments are short, subconscious, and fiercely competitive.
Digital acceleration has met physical resurgence.
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Retail brands need creative that works instantly and instinctively.
See What Really Moves Shoppers to Act
Get the full guide — packed with behavioural science, sensory insight, and practical tactics you can apply right now.
Trusted by global brands who want to deliver creative with confidence
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