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Wed 08, 2026
Turning hero images into revenue drivers
Improve consumer attention at the digital shelf to increase conversion rates.
Test every pack, not just the flagship – for up to 80% less
Discover why traditional packaging research leaves so many designs untested – and how AI-powered predictions could change that.
From real brand results to the economics of testing, explore a smarter way to make every pack count.
Trusted by the world's largest CPG brands & agencies
Download the free whitepaper
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What if you could test every packaging idea, not just the ones your budget allows?
In this whitepaper, we explore the hidden costs of traditional research, the science behind predictive attention, and what leading brands have achieved by testing smarter.
Discover the insights, evidence and opportunities that could change how you approach packaging decisions.
The hidden cost of untested packaging
A better pack can make a measurable difference to sales. Yet most packaging designs reach the shelf without ever being properly tested.
Discover what brands risk when decisions rely on instinct, and why even small improvements can have a significant commercial impact.
What if testing cost a fraction of what it does today?
Traditional shopper research can be expensive, slow and difficult to scale. But how much could brands actually save by changing their approach?
Explore the economics of predictive testing and what it could mean for your research budget.
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Real brands. Measurable results.
What happens when packaging is optimised for the way shoppers actually see it?
Explore real-world examples from brands including Reckitt and Birds Eye, and discover how changes in attention translated into measurable business outcomes.
Wed 08, 2026
Driving e-comm sales through hero image optimization
Increase conversion rates in eCom during ‘two-for-£4’ promotional campaigns.
Mon 30, 2026
7% growth in client toothpaste
A leading global consumer healthcare company that prefers to remain anonymous for competitive reasons. They are responsible for developing and marketing some of the world’s best loved brands and products. This particular company is also one of the world’s largest suppliers of specialist oral health.
Fri 27, 2026
Optimizing packaging to drive visibility and sales
A leading online shopping and retail tech agency, Optopus helps brands increase their sales by using an arsenal of tools such as eContent optimizations, eConsulting and analytics. Optopus has a singular mission; to help brands optimize their digital shelves for enhanced sales performance. They have done this for leading brands.
Fri 27, 2026
Data drives faster decision making
Beiersdorf Health Care began in a small pharmacy in Hamburg and now competes globally. Built on the core values of care, simplicity, courage and trust, Beiersdorf employs more than 20,000 employees worldwide and generates an annual revenue of $9 billion in total.
Mon 23, 2026
How Birds Eye won the freezer aisle with AI pack testing
As part of its largest design overhaul in over a decade, Birds Eye set out to optimize packaging across its portfolio. The goal was to make products easier for shoppers to locate in the freezer aisle, increase on-shelf stand-out and attract more shoppers to the category.
What is attention prediction, and how does it work?
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