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The Importance of Visual Merchandising in Retail
Walk into any successful retail store, and you'll notice something beyond the products on the...
Bring AI precision to visual merchandising
Combine creativity with data-driven precision and optimize every in-store display for impact and performance
Every visual merchandising detail contributes to how products are seen, understood, and ultimately purchased. Dragonfly AI helps you bring together that visual creativity with science-backed data to give you instant, actionable, and objective insights so you can refine your work, scale your impact, and stay ahead of trends.
Why visual merchandise leaders choose Dragonfly AI
Whether you're refining a single display or rolling out a campaign across hundreds of locations, Dragonfly AI gives you the insight and confidence to design with impact and deliver consistent results. With objective data on what truly captures customer attention, you can be sure your efforts perform better and maximize ROI.
Real-time insights, personalized recommendations
Whether you're planning displays at your desk or reviewing them live in-store, Dragonfly AI’s co-pilot tool gives you real-time feedback with clear, actionable recommendations. Instantly see how each element of your layout contributes to its overall impact, with guidance on what to adjust, from colour and composition to product placement. It’s a faster, smarter way to refine your work and ensure every display performs at its best.
Any content. Any channel. Any time
From window displays and endcaps to shelf layouts and signage, Dragonfly AI works across all formats and environments. So whether you’re analyzing assets in store, online, offline or in situ, your insights are always accessible and actionable.
Save time and effort with smart A/B testing
Dragonfly is designed to make it easy for you to maximize the impact and ROI of all assets. Dragonfly AI enables you to simplify workstreams and streamline the development process, by empowering your team to quickly test, refine and launch optimal eCom content at scale.
Scientifically proven and accurate
Backed by over 10 years research in partnership with Queen Mary University London, Dragonfly AI’s patented algorithm is grounded in human biology and scientifically validated for accuracy. By mimicking how the brain processes visual information, it delivers insights that apply consistently across audiences, regions, and markets.
Benchmark for success
Use Dragonfly AI to benchmark your in-store displays and visual assets against category norms, industry standards and top-performing layouts. With real-time performance data from Dragonfly Connect, you get clear, actionable insights to understand how your visual merchandising performs and where to make improvements that increase impact and ROI.
Attention, emotion and memorability
Capturing attention is just the start. Dragonfly AI also measures and benchmarks key factors like clarity, emotion and memorability, helping you design displays that not only stand out but also resonate with customers. Confidently launch in-store visuals that are both creative and commercially effective.
Trusted by the world's
leading brands
The enterprise platform of choice for creative testing at scale
How Dragonfly is driving ROI in Visual Merchandising
Example ROI
87
%
Reduced design costs using data
+
60
%
increase incremental sales
+
7
%
growth in store product sales
+
43
%
increase d2C website conversion
Supercharge your consumer
insights every touchpoint
Create clarity and consistency across every store
Ensure a cohesive brand look and feel across every store and display. Dragonfly AI helps you create consistent customer experiences aligned with your design themes, marketing plans, and brand goals.
Position products for maximum visibility
Optimize product placement and composition to make sure your most important items are in the spotlight, where they’re most likely to convert.
Respond to trends, faster with real-time feedback
Get instant feedback when testing new layouts and visual concepts. Stay ahead of shifting customer preferences by being able to evaluate your ideas properly with real-time data before rollout. Dragonfly AI helps you reduce risk while creating bold designs that resonate and maximize results.
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Streamline shelf audits and free up your team
Use the mobile app to monitor displays in store, in real time. Get actionable recommendations, and focus your team’s energy on higher-impact creative work.
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Make data work for your creativity
Combine instinct with intelligence. Dragonfly AI delivers performance insights you can act on immediately, so you can focus on originality, aesthetics, and design decisions that will make the biggest impact.
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Scale smarter across locations and channels
Align visual merchandising across locations and channels. Dragonfly AI makes it easier to maintain high standards at scale, across stores and formats. You can improve space management, and reduce operating costs - all while enhancing your creative edge.
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