Test and perfect your
packaging designs

Developed through over a decade of academic research in collaboration with Queen Mary University of London, Dragonfly AI’s patented algorithm is grounded in human biology and visual cognition.

Dragonfly AI mimics how the human brain responds to visuals, making it universally applicable to every audience in every market, therefore avoiding the bias and limitations of sample-based testing. This makes it the ideal solution for creating and testing packaging across any demographic, region, or market to ensure your designs resonate.

Confidently select the most effective concepts by evaluating your pack design against category, market, industry, and best-in-class benchmarks.

With Dragonfly AI, teams in different regions can work within centrally approved guidelines while tailoring designs for local markets. You can make sure every rebrand or brand innovation pack design aligns with your brand’s identity, while maximizing appeal to local shoppers.

Dragonfly AI enables you to instantly see results of creative executions, so you can objectively test, refine and improve faster, helping you to reduce costs, streamline stakeholder buy-in and accelerate time to market.

Dragonfly AI also evaluates and benchmarks the emotional impact and memorability of each design, giving you a complete view of how your packaging will connect with consumers and stand out in a competitive environment.