--- title: Question 1 description: Dr Hamit answers a question about the basic principles of how the human brain processes and directs attention --- # Question 1 Dr Hamit Soyel, Chief Scientist and co-creator at Dragonfly AI answers your questions about attention, AI, current research, road maps, and more. ![1x1_Question_1](https://dragonflyai.co/hs-fs/hubfs/1x1_Question_1.png?width=1920&height=1920&name=1x1_Question_1.png)   ### Chief Scientist Answers Your Questions [ Go Back ](https://dragonflyai.co/ask-dr-hamit?hsLang=en-gb) [![logo-inline-on-light](https://dragonflyai.co/hubfs/logo-inline-on-light.svg) ](https://dragonflyai.co/?hsLang=en-gb) Dragonfly AI is a predictive analytics platform designed to help you improve the quality and effectiveness of your creative across any format, channel and market. ![1710936663506](https://dragonflyai.co/hs-fs/hubfs/1710936663506.jpeg?width=1114&height=445&name=1710936663506.jpeg) ![Finalist - 2023 UK National Innovation Awards](https://dragonflyai.co/hs-fs/hubfs/Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png?width=2000&height=2000&name=Finalist%20-%202023%20UK%20National%20Innovation%20Awards.png) ![world-food2](https://dragonflyai.co/hs-fs/hubfs/world-food2.png?width=546&height=457&name=world-food2.png) © Copyright Dragonfly Technology Solutions 2026 - [** ](https://open.spotify.com/show/4GjySY1P4Is9gE4rubFdwd) - [** ](https://www.instagram.com/dragonflyai_co) - [** ](https://www.linkedin.com/company/dragonflyai-co/) - ![](https://px.ads.linkedin.com/collect/?pid=2750561&fmt=gif) ![websights](https://ws.zoominfo.com/pixel/626ba4abd21a75001278f9b1)