The Truth About New AI

A collection of thought provoking essays by industry experts on the impact of AI across the CPG industry and beyond.

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Contributing Experts

1-3

It’s Finally Here

Steve King, CEO

Black Swan Data

10

DEFINED BY OUR UNDERSTANDING

Jen Clinehens, Founder

Choice Hacking

2-4

We are all Doomed

Alex Meisl, Co-Founder

Grey Hair Works

11

Jottings on AI

Jo Vertigan, MD
Obidos Consulting

3-4

The Re-birth of Artificial Intelligence

Toby Richards, Planning Director

Once Upon a Time

12

Indisputable Potential

Shane Gallwey, Head of Ventures

Guinness Asset Management

4-2

Democratising the creative process

Simon Gill, EVP Global Client Business

Transformation MRM

13

Are we reliving the dotcom bubble?

Robert Zuidgeest, Head of Marketing

Bij NLZIET

5

How will AI leave its mark on our industry?

Severine Tarayre,
Consumer Insights Director

14

AI is not here to destroy our lives

Ina Bagociute-Zutautiene, Head of Futures, Insights & Emerging Technology MOJ

6

AI – Let’s Go!

Johnny Aldred,
Consultant Editor

15

The AI Flame

Simon Sikorski, CEO
Craft Worldwide

7-1

Personalised Nutrition and Improved Wellbeing

Ian Maskell,
Founder Pecorino Group

16

An opportunity to reset CPG and retail ecosystem

Helen Merriott, SVP, EMEA & APAC Industry Lead Consumer Products Publicis Sapient

8

Is your AI innovation going to be productive?

Jamie Qiu, MD & Founder

Studio Zao

17

How will AI impact the Future?

Chatbot. ChatGPT

9

The inevitable rise of “Meh”

Sagar Joglekar, Ph.D. Machine Learning Scientist

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