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Packaging design testing before launch checks whether a new pack will be seen on shelf, understood at a glance, and remembered and felt the...
In the US, 'better-for-you' soda has gone from a wellness niche to a multi-billion-dollar supermarket fixture. Olipop and its sister brand...
Last month, I looked at what a modest shift in testing volume is worth. The question I've been asked since is the practical one: how do you...