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What is attention prediction, and how does it work?

A shopper scans a UK supermarket shelf in a matter of seconds. A social feed moves even faster. Before any piece of creative can be...
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Attention has a science. It's time the industry had a standard

Much of the conversation at Connected Commerce Summit London 2026 was about winning the digital shelf: being found, ranked and recommended....
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Best creative testing tools for UK brands: how to compare your options

UK marketing and insight teams are testing more creative than ever, but research budgets are under real pressure. The IPA's Q2 2026...
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AI-powered creative testing vs traditional eye tracking

AI-powered creative testing predicts attention, memory and emotion directly from a creative asset in minutes, without recruiting a single...