Turn browsers into buyers -

Shopper marketing focuses on understanding consumer behavior at the point of purchase. Brands use shopper marketing tactics to influence consumer buying decisions through packaging, promotions, shelf layouts, and in-store or digital touchpoints.

By analyzing visual attention patterns, Dragonfly AI helps brands develop more powerful creative assets, place POS materials strategically, optimize shelf layouts, and refine digital hero imagesto capture consumer focus. These data-driven insights improve in-store engagement and sales performance.

Dragonfly AI can help you optimize any Point-of-sale (POS) materials, includinge displays, shelf talkers, signage, and promotional stands used in retail environments to attract shoppers and influence purchase decisions. Proper placement and design of your POS materials can significantly boost conversion rates.

Refining your digital shelf space means you can improve your return on media investment. Using Dragonfly AI to optimize your online assets, such as retailer media ads and hero images, will help you capture attention and drive sales.

Yes, you can use Dragonfly AI to compare your own creative assets against industry leaders. It will identify areas for improvement and ways to increase differentiation so you can stay ahead of your competitors.

Dragonfly AI provides instant feedback on how creative assets perform in real-world settings. Teams can test and optimize up to 50 designs simultaneously, ensuring rapid iteration and confident decision-making.

Absolutely. Dragonfly AI works across channels, helping brands optimize both in-store and digital shopper experiences. Whether refining shelf layouts or improving Ecommerce visuals, the platform enhances marketing effectiveness in all retail environments.

For teams managing multiple brands, Dragonfly AI streamlines the creative testing process and helps to reduce the tactical workload. This allows teams more time to focus on their shopper marketing strategy.

Dragonfly AI tracks key metrics such as attention, visibility, and clarity, ensuring measurable improvements in consumer engagement. Brands using the platform have seen up to 40% growth in Ecommerce sales and a 7% uplift at the shelf.

Contact our team for a demo and see how Dragonfly AI can transform your shopper marketing strategy. You can start by using our browser extension for digital asset evaluation or our mobile app for in-store assessments.