CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B testing will change your life (or at least your...
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Blog posts, event details, news articles, guides and eBooks – we place all the visual intelligence content you need at your fingertips.
data
CRO Tools and AB Testing Tools (Including AI Solutions)
If you're in marketing, you've probably heard it a million times: CRO and A/B testing will change your life (or at least your conversion rates). But with so many tools out there – from classic split-testing software to the shiny new AI solutions –...
Follow our discussion on the topic of creative impact
Posts about Data:
The Future of Creative Optimization: Why Connectivity Is the Next Big Leap
In the past, creative optimization for CPG brands often meant iterating after the fact, testing a few campaign variants, then...
Best Product Information Management Software: Top 10 PIM Providers
How do you maintain consistent, accurate product information across a dozen platforms without losing control? For many e-commerce...
Data-Driven Promotional Strategies: How Marketers Get Results
Marketers no longer need to guess what works in a world where every click, purchase, and interaction generate data. They can...
Why data-driven creative decisions outperform gut feel
Every brand wants their creative work to stand out and deliver results. Sure, creative teams have great instincts. But gut feel...
Customer Loyalty vs Customer Retention What's the Difference
Nearly 65% of a company's business comes from repeat customers. Since over half of your revenue comes from existing customers,...
Improving Ecommerce Conversion Rates Through Data-Driven Insights
Your ecommerce conversion rate is quite literally the pulse of your entire online business. It represents the heart beating...
Sustainability and Consumer Insights: What CPG Brands Need to Know
78% of consumers consider sustainability as a major purchase factor, which means CPG brands have to go beyond just producing...
The Benefits of Automated Retailing for CPG Brands
Automated retailing is now gaining traction. Brands use AI (artificial intelligence) and other advanced technologies to...
Supercharging Growth Through Retail Analytics
In retail, data isn't just numbers—it's the edge over your competition. Retail analytics takes this data and turns it into a...
What is Data-Driven Design? Definition, Guide & Examples
Gone are the days of designing based on gut feelings or what looks cool. Now, it's all about data – the real deal on how people...
The Evolution of Data Visualization: What’s New and What’s Next?
If you’re thinking: “data visualization, what the heck is that?” you aren’t the only one. But its definition is simpler than it...